Editor's note: This interview was originally posted on the Association of Online Publisher's website. Matt O'Neill will be chairing the AOP event: the New Rules of Revenue: Online Advertising 2010 on February 23.Find out more, or book your place online.What do you see as the biggest shifts in the way…
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I had the pleasure of attending the AdMeld Partner Forum today at the Time Warner Center. It was an Advertising.com reunion with current and past employee galore. Alums have scattered to the wind and they represented probably a dozen companies.Twitter was hot with some great nuggets from the panels.Kicking it…
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The only thing that is constant in our business is change. Whether you’ve worked for a start up, or an established publisher, chances are you’ve been at one end of a merger or acquisition. If you’re lucky, the powers that be will have conducted a complete due diligence which would…
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There has been a lot of talk about VAST and how important adopting this standard is. Recently I had a conversation with someone in which I mentioned VAST - a subject that is obviously near and dear to me. He said to me, "You know Sarah, there are a lot…
Read MoreDecember 9, 2010New York AdMonsters Network Ad Ops Forum Event News & UpdatesThis event is now Sold Out! You may still register but you will be placed on a waiting list. If a space becomes available it will be offered to those on the waiting list on a first come…
Read MoreAdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders November 3, 2010 Le Meridien Piccadilly, London Event News & Updates Commercial Heads from Publishers invited to joint the Forum Speaker Announced: Pierre Naggar, Head of Y!DR & Performance Display Strategy, Yahoo - "The Publisher Opportunity in Today's Marketplace"Speaker…
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The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…
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As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
Read MoreTime: 13:30m to 17:00pm GMT registration opens at 13:00pm GMT This class is being taught in person in London and available via Remote Access. During the registration process you will be asked whether you want to participate in person at our training facility or via remote access at your home…
Read MoreTime: 9:00am to 12:30pm GMT registration opens at 8:30amThis class is not available through remote access and only available in person at a training location in London. Course Description The online environment is complex and when an important ad campaign runs into problems it’s sometimes hard to even diagnose the…
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