Training – 112: HTML and CSS for Ad Operations 1/2 day class

Time: 9:00am to 12:30pm  GMT
registration opens at 8:30am

This class is not available through remote access and only available in person at a training location in London.

Course Description

The online environment is complex and when an important ad campaign runs into problems it’s sometimes hard to even diagnose the problem, let alone fix it. This course aims to give ad operations staff the knowledge and tools to troubleshoot issues and enable them to work with vendors, agencies and editorial staff to resolve them.  

The course starts with an overview of the various technologies involved in serving ads – http, html, css, browsers, the DOM – and how they relate to online advertising. The session then goes on to troubleshooting and debugging ads, taking you through the many ways that a rogue ad can break a page. Real world examples are used to introduce the tools and techniques that ad operations staff can use to identify and resolve these issues.

Who should attend?

This course will be beneficial to entry level ad operations staff, ranging from individuals seeking to enter the field to new hires and staff who have been in ad ops/trafficking for 2-4 months who are responsible for managing or working with HTML creatives.

Course Concepts:

• HTTP basics – how web pages are sent to your browser
• DOM basic – how web pages are rendered in the browser
• HTML basics – markup, tags, structure
• Common ad related html – iframes, ajax, tracking pixels
• CSS basics – visibility, positioning, z-index
• Troubleshooting
• Debugging method
• What can break a page?
• Ad troubleshooting tools
• Firebug & IEwatch
• View Source vs Browse DOM

About the Instructor: David Burrows started off studying CD-ROM design, but while he was at university the web was invented, which seemed like a much better way of doing things. He’s been involved in web development and online advertising ever since.

David has experience of online advertising from many sides of the industry having worked for a creative agency, a publisher/portal and a vendor during his career. His time at Yahoo! involved running many billions of ad impressions around the world and exposed him to a large proportion of the problems experienced in Ad Operations. He looks forward to sharing the tools and techniques to resolve these issues with a wider audience.

David is currently Global Director of Advertising Operations at Phorm, his previous positions include Head of Ad Technology for Yahoo! Europe and Founder/Director of Specialmoves, a high end interactive production company.

He holds a first class degree in Digital Arts and Technology from Plymouth University.