Network Forum

December 9, 2010
New York

AdMonsters Network Ad Ops Forum

The online advertising ecosystem has gotten very complicated lately. Over the last couple of years, an alphabet soup of new technologies–DSPs, RTBs, SSPs– have come to market along with data aggregators, buy-side trading desks, and a multitude of other systems. The promise is that with enhanced audience targeting and by putting the purchasing power directly in the hands of the agencies and advertisers, display can begin to benefit from the same scalability and growth that Google has demonstrated in the search market. However, the bottom line is that each of these systems requires operational and technical expertise as well as a high-level understanding of what they mean for publisher, network, and agency revenue. Now, more than ever, ops is essential.

AdMonsters brings its decade of experience designing, curating, and delivering unique and uniquely valuable conferences to this new and rapidly changing landscape. CTOs, VPs of operations, and other leaders from across the online media landscape will come together to tackle the big issues and offer pragmatic and tactical solutions to their peers at OPS Markets.

The topics discussed at this event will focus on connecting the pieces of this complex puzzle in order to maxmize revenue. From working with 3rd party data providers to verification services, the focus will be on collaboration and sharing innovative solutions to problems faced by the operations teams from all players across the market. Discussions of best practices will lead to better understanding from all sides and will benefit all by driving profitability. Specific topics will include ad exchanges, data exchanges, client services, reporting, real time bidding, demand side platforms and agency trading desks.

Who attends this event?

Agencies such as
Advertisers & Brands such as
Ad Trading Systems such as
Ad Networks such as
Exchanges such as
Technology Providers such as
Publishers & Media Owners such as
Data Suppliers, Aggregators, Exchanges & Optimizers such as

Full conference fee: $350

We have introduced attractive discounts for members who register early. Seats are limited. Register today to reserve your spot at the lowest cost.

• until Sept 1: $200
• until Oct 1: $250
• until Nov 1: $300
• after Nov 1: $350

The conference fee includes:

• the forum itself
• 18 months membership in the Networks mailing list
• breakfast
• lunch
• morning and afternoon breaks
• an evening drinks reception following the event

The Network Ad Ops Forum is a key opportunity to:

• meet your peers and leaders in online network ad operations across the industry
• engage in hands-on, in-depth analysis and problem-solving
• focus on both short and long term tactical solutions to real world problems

Who should attend

The Network Ops Forum is designed to address the specific challenges of those responsible for managing advertising networks.

This event is not just for networks, it is for publishers and agencies as well.

Networks are at the forefront of such issues as real time bidding, demand side platforms and the evolution of audience and data-driven advertising. Networks must have very efficient operations departments to deal with potentially hundreds of clients running on hundreds if not thousands of sites. Networks must be on top of privacy issues as regulation threatens their bread and butter.
In other words, many of the things publisher ad operations leaders must know about, network ad operations leaders are already doing.

If you are trying to launch or maintain a vertical network, this event is for you.

If you are trying to unscramble the multitude of acronyms from RTB to DSPs, this event is for you.

If you want to know how agencies are changing the way they buy, this event is for you.

Keynote Presentation

Russell Glass
CEO
Bizo

The Ad Operations Revolution

The ad operations role is undergoing a sea of change:

– Huge influence in the ad ecosystem is shifting to math-driven decisions and exchange auctions
– Significant ad dollars and value have shifted from offline to online to contextual to audience targeted
– The folks holding the purse strings are increasingly looking for real numbers to back up spend

These trends are all leading in the same direction: the role of ad operations is proving to be the lynchpin in the successful strategy and execution of any business playing in the world of digital media. In the past, it was the sales executives, creative types and the account managers that owned and primarily influenced the strategy and success of a campaign. Now, it’s the ad ops manager that suddenly finds him or herself in the driver’s seat. What does this mean for all the AdMonsters in the room?

Russell Glass is the CEO of Bizo, an online targeting platform for B2B publishers and advertisers. Russ is a serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. He is deeply committed to ethical and transparent ad targeting that delivers results for B2B advertisers while enhancing the online experiences for business-oriented web users. Most recently Russ led the marketing and product management teams as a Senior Vice President and General Manager of Advertising Products at ZoomInfo, a business information search engine, where he honed his B2B marketing skill-set and developed his love for business data.  In 1999 he founded and led AGEA Corp., an interactive notification software company, until selling to Avalon Digital Marketing in 2003 where he served as Vice President of Enterprise Solutions. Russ began his career as a sales manager at Trilogy Software in Austin, Texas.  A graduate of Duke University, Russ resides in the San Francisco Bay Area.