About the Session:
Bootstrapping Your Adserver
• As publishers innovate to drive traffic, Ad Servers find themselves unable to be everything to everyone.
• This session is a one-time-only look at how Grooveshark.com, the free, on-demand music streaming service cobbled together a handful of “out-of-the-box” servers, internal technology and good ole fashion code-hacking to overcome financial, data, and compliance constraints and deliver some of the highest interaction rates in the industry.
About the Speaker:
Paul Geller is the Executive Vice President for Information Products at Grooveshark.com. He has written, produced, and performed on many indie and major distributed releases. In a vertical that is only just now gaining momentum as an alternative to piracy, Paul leads a team of developers in creating data-driven monetization models for the music industry. At Grooveshark.com squeezing pennies out of ad serving is just one of the challenges that the on-demand music streaming site meets and defeats everyday. He is currently listening to Couer de Pirate.