Leadership Forum

AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders

November 3, 2010
Le Meridien Piccadilly, London

Some of our previous attending companies

The Leadership Forum brings together 50 senior members of the online ad operations community including representatives from from agencies, advertising networks, publishers, portals, and technical and services providers. Attendees can expect a full day of in-depth seminars and workshops that both delve into the key challenges facing the online advertising operations and focus on practical solutions to those challenges.

The Forum is composed of:

• Peer-certified best practice recommendations
• AdMonsters curated presentations from leading vendors serving the market
• Structured workshops covering a wide variety of ad operations and technology topics
• Social and professional networking

AdMonsters vets each attendee on the basis of both seniority within their organization as well as experience in the online ad industry. Approved attendees are typically senior directors or vice presidents of ad operations and have over five years experience in the industry.

If you fit this profile and lead ad operations, trafficking, media buying, or technical creative development for an online agency, network, media owner, or tech firm, The Leadership Forum is an event you won’t want to miss.

Full conference fee: $300 (approx GBP £200 or EUR €225)

We have introduced attractive discounts for members who register early. Places are limited and we highly recommend that you register early to secure a seat and also lock in the lowest price.

• until September 1, 2010: $200 (approx GBP £130 or EUR €146)
• until October 22, 2010: $250 (approx GBP £160 or EUR €193)
• until November 3, 2010: $300 (approx GBP £200 or EUR €225)

Please note: The event fee will be billed in USD as stated above and any other currency will be subject to the exchange rate applicable at the time of transaction.

The registration fee includes:

• the forum itself
• 18 months membership in the leadership forum mailing list
• networking breakfast
• morning and afternoon breaks
• networking lunch
• drinks reception after the event

The Leadership Forum is a key opportunity to:

• engage in hands-on, in-depth analysis and problem-solving
• focus on both short and long term tactical solutions to real world problems
• meet your peers and leaders in online ad operations across the industry

What to expect

Examples of topics covered at this event include; ad technology developments, inventory management, organizational structure, business process automation, ad operations policies, streamlining communication, rich media, and case studies. Actual sessions are developed in collaboration with our members.

Who should attend

Unlike our AdMonsters Publishers’ Forums, the Leadership Forum is open to the most senior members of operations teams from all types of digital media companies. These include:

• Online Publishers & Media Owners
• Advertising Networks
• Digital Media Agencies
• Technology & Solutions Vendors
• Outsourced Ad Operations Providers

Attendance is limited senior leaders in online advertising operations. Typical titles include:

• VP/Director, Ad Operations
• Head of Campaign Management
• and similar

Highlighted Presentations 

Damian Blackden

President – Digital, EMEA at Omnicom Media Group

Precision & Prioritisation: How agencies are responding to the cyclical and structural pressures that are changing the media industry.

Damian has 19 years in the media industry, of which 13 have been in digital marcoms, giving him a foot in both camps as the digital and non-digital sectors converge.  He’s launched two digital agency brands in the UK (Zenith Interactive Solutions and Universal McCann Interactive) – and developed work for the likes of Microsoft, HP, BMW, Intel, MasterCard and Sky.

Later on, he broadened his channel mix and his geography with positions at UM as UK CEO and Director of Digital for the EMEA region. 

In 2008 he joined Omnicom Media Group as President, Digital for the EMEA region to lead the networks’ digital development as they create initiatives for clients that include Nissan, Sony, Vodafone and Virgin Atlantic.

Robert Webster – Head of Technology, MediaCom

Technical Make-Up of a Modern DR Campaign

DR campaigns have evolved substantially in the last year becoming far more technical in both setup and strategy. Today retargetting and particularly dynamic retargetting are increasingly prevalent and provide strong results for advertisers. Furthermore the emergence of the adexchange market, RTB and data exchanges adds considerable complexity to the mix . This session will discuss the changing dynamic creates opportunities and challenges, particularly for technical personnel at agencies, networks, technology providers and publishers.

Rob has approaching 10 years of experience in digital marketting, publisher, network, behavioural technology and now agency side. For the last 7 months he has been Head of Technology at Mediacom working with clients such as Dell, RBS, Direct Line, Laterooms and Cancer Research. His role touches all areas of digital technology, so as well as display he is heavily involved in paid and natural search, affiliate marketting and social commerce.