Technical Make-Up of a Modern DR Campaign

About the Session:

Technical Make-Up of a Modern DR Campaign

DR campaigns have evolved substantially in the last year becoming far more technical in both setup and strategy. Today retargetting and particularly dynamic retargetting are increasingly prevalent and provide strong results for advertisers. Furthermore the emergence of the adexchange market, RTB and data exchanges adds considerable complexity to the mix . This session will discuss the changing dynamic creates opportunities and challenges, particularly for technical personnel at agencies, networks, technology providers and publishers.

About the Speaker:

Robert Webster – Head of Technology, MediaCom

Rob has approaching 10 years of experience in digital marketting, publisher, network, behavioural technology and now agency side. For the last 7 months he has been Head of Technology at Mediacom working with clients such as Dell, RBS, Direct Line, Laterooms and Cancer Research. His role touches all areas of digital technology, so as well as display he is heavily involved in paid and natural search, affiliate marketting and social commerce.