AdMonsters January 18, 2024 The FTC’s Push for Privacy: Setting the Stage for Federal Regulation and AI's Future A recent study, by data compliance tech company, Compliant, revealed that 90% of publishers shared consumer data with third parties without consent. It's high time publishers and ad tech companies prioritize…
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The Privacy Sandbox launched a polarizing debate even before Chrome enacted its Tracking Protection feature on 1% of its audience. Notably, The Trade Desk refuses to participate in the Privacy Sandbox initiative. The DSP called out big G, stating, "Google is self-serving and sandbox solutions are inadequate."
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Will CTV pick the next president? To win in 2024, political advertisers must prepare to rethink decades' worth of proven strategies while maximizing their data assets to take advantage of the television's fast-evolving, advanced targeting capabilities.
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Some see sports as linear's saving grace, but with live sports more prevalent than ever on CTV, only time will tell if linear has a lasting impact. ComScore's annual State of Streaming report shows that the number of CTV hours per household has increased by 21%. Numbers are only expected to go…
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TripleLift (an SSP), RESET Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV.
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After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. Today, Google has implemented Tracking Protection for 30 million Chrome users, or about 1% of its user base. Is this a cataclysmic…
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AdMonsters is bringing you the events, webinars, playbooks, awards, and networking opportunities to help you and your org own 2024. Want a little 2024 preview? Read on.
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The digital audio advertising marketplace is experiencing massive growth, and technological advances are attracting increasing advertiser interest. Still, there's one crucial area for improvement in this tech evolution – audio ad measurement.
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AdMonsters YOY traffic has grown immensely. To mark this milestone, we're sharing a list of some of the most-read AdMonsters articles from 2023. From the challenges of Seller Defined Audiences, to data monetization in an era of ID deprecation, to a path to net zero, to how publishers can safely…
Read MoreAdMonsters December 21, 2023 Google's Privacy Sandbox: A Solution, or A Shiny Object? The UK's MOW Weighs In MOW doesn't see itself as a general services company. The organization was the original body that complained to the CMA, leading to the commitments that delayed the rollout of the Privacy Sandbox.…
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