December 21, 2023
Google's Privacy Sandbox: A Solution, or A Shiny Object? The UK's MOW Weighs In
MOW doesn't see itself as a general services company. The organization was the original body that complained to the CMA, leading to the commitments that delayed the rollout of the Privacy Sandbox. Without MOW's complaint and the CMA, Google's Sandbox may have rolled out long ago. Read more.
Information Asymmetries in Digital Media Will Eat You Alive. If You Let Them.
The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. These reports tell us quite definitively that information asymmetries are causing advertisers to unknowingly pour their budgets into lousy bidding environments, inventory, and audiences. Read more.
AdMonsters 2024 Events Calendar
AdMonsters' 2024 event calender is live. Get ready for more learning, peer-to-peer connections, and surprises for you during our 2024 conference season. Join us for Publisher Forums in Austin in the Spring, Boston in the Summer, and Scottsdale in the Fall. And don't forget Ops in June, where we bring together the buy-side, sell-side and all of ad tech under one roof. We'll also celebrate the Top Women in Media & Ad Tech at Ops. Read more.
Top Stories
While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media. According to a DoubleVerify survey of 400 US, UK, French, and German marketers, retail media networks are an attractive, privacy-friendly way to reach new customers and engage consumers as they shop. Read more.
This year, our Decoder series covered the gamut —- iOS 17 privacy updates, state privacy laws, and supply path optimization. If you missed them or want a chance to revisit them, here are the top AdMonsters' Decoder stories from 2023. Read more.
We dove headfirst into the hottest topics of this past year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane at our AdMonsters 2023 Recap LinkedIn Live. Read more.
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