The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…
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As we all know, display advertising can be operationally difficult across numerous elements. For advertisers, complexities arise in buying inventory, reaching the right users, and understanding the effectiveness of campaigns. With the proliferation of ad networks (over 600 globally), it’s not getting any easier. And the media industry continues to…
Read MoreTime: 13:30m to 17:00pm GMT registration opens at 13:00pm GMT This class is being taught in person in London and available via Remote Access. During the registration process you will be asked whether you want to participate in person at our training facility or via remote access at your home…
Read MoreTime: 9:00am to 12:30pm GMT registration opens at 8:30amThis class is not available through remote access and only available in person at a training location in London. Course Description The online environment is complex and when an important ad campaign runs into problems it’s sometimes hard to even diagnose the…
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We’re all familiar with content tagging; it’s a way to categorize content based on the topics it relates to. For example, this post uses tags such as semantic web, content, content tagging, metadata, ontology, semantic tagging. Using tags in this basic way helps optimize your site for search engines and…
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If small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for…
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Many publishers work with both local and national agencies and advertisers and they both provide unique challenges. Our presentation in Portland offered some insight into how we approach these challenges:Be a Consultant to Sales. The knowledge you have about your site and its products goes a long way in helping…
Read MoreJoin our Webcast on February 8th, 2011 at 1pm ESTOverviewAs Ad Operations leaders, naturally you are focused on operations and probably less focused on the technology. iFrames and JavaScript are terms used regularly, but you may not be familiar with the pros and cons of each and what they really…
Read MoreOnline Webcast: October 26, 2010 at 1pm EST.OverviewAs brand safety and verification services have taken off in the online advertising space, most networks are simply reacting to this change in how business is done. Others have seen that they can provide a competitive advantage, increase CPMs and help manage…
Read MoreOverviewA huge component of any Ad Operations team’s success is the implementation of the ad tags on the sites they are responsible for. Ad tags must be properly placed and pass the correct information to the ad server to enable reliable inventory forecasting and to create ad products for sales…
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