"Ad Tech 2.0 won’t offer marketers nearly as much access to deterministic, user-level, and cross-site/cross-app data as they’ve grown accustomed to. In many cases, user-level data will dry up completely," says Myles Younger, Senior Director of Marketing, MightyHive. "No matter what “Ad Tech 2.0” ends up looking like, hundreds of…
Read MoreAdMonsters February 27, 2020 PubForum Keynote Jamie Gutfreund Connects the Dots Between Data and Marketing in a Privacy-centric Era During her Publisher Forum Santa Monica keynote address, “Show Me, Don’t Tell Me: How Publishers Become Advertisers' Guides in a Turbulent Digital Ad Landscape,” on Monday, March 9, Jamie Gutfreund,…
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This episode of Minority Report Podcast features three fathers of girls—Dennis Colon, SVP Ad Ops & Strategy at CBSi, speaking with hosts Erik Requidan, Founder & CEO Tradecraft Advisory and Kerel Cooper, SVP Global Marketing, LiveIntent—speaking about what it means to be a #GirlDad in honor of basketball legend Kobe…
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Welcome to The Wrapper! AdMonsters is sending you this email because you are subscribed to receive AdMonsters’ news products. This is our latest content product, The Wrapper, a weekly ad tech news roundup to simplify your life by curating only the most important industry news you need to hear. And hey, we…
Read MoreAdMonsters February 6, 2020 Turnin' 50 Ain't That Bad Each and every Pub Forum is an experience. AdMonsters Chairman, Rob Beeler, sometimes wishes we didn’t call it a conference. “The AdMonsters Experience, Santa Monica 2020” sounds pretty cool, no? It’s because of this, he finds it hard to identify…
Read MoreAdMonsters January 30, 2020 Best Lawyer in Privacy and Data Security Law Jessica B. Lee Is Coming to PubForum Santa Monica to Talk CCPA During her Publisher Forum Santa Monica keynote address, “Escaping CCPA Limbo,” on Monday, March 9, Jessica B. Lee will discuss the newly implemented (and still…
Read MoreAdMonsters January 23, 2020 The Big Google Cookie Crumble: 5 Sessions To Help You Prep Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea…
Read MoreAdMonsters January 16, 2020 Opening a New Programmatic Gateway: Adhese's Post-Cookie Connectors It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online…
Read MoreAdMonsters November 27, 2019 What Are the Use Cases for Log-Level Data? Once considered the “data exhaust” of the industry, log-level data (LLD) has been positioned more recently as a remedy for many of programmatic’s woes. LLD contains many valuable, impression-level details. But that’s not all. There are a…
Read MoreAdMonsters January 9, 2020 This Is How Some Publishers Are Getting Ready For CCPA If you're thinking GDPR was the warmup for CCPA, think again. It's not even half the battle. Especially not for those publishers who simply decided that cutting off EU traffic was the right play. But…
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