|
January 30, 2020 |
|
|
|
|
The Big Google Cookie Crumble: 5 Sessions To Help You Prep |
Google’s recent announcement that it would follow Safari and Firefox in eliminating third-party tracking cookies—within two years—shook the digital advertising industry like an earthquake off the Richter scale. Are you panicking at the idea that the majority of your inventory will soon lack identifiers? Are you hyperventilating about digital publishers' chances of survival? Then you want to grab one of the limited seats at AdMonsters’ 50th Publisher Forum in Santa Monica, Mar. 8-11. Here are five sessions you don't want to miss. Read more. |
|
|
The Cookie Has Outlived Its Usefulness |
Are you still mourning Chrome's decision to sunset third-party tracking cookies by 2022? Sheesh, let's be honest—digital media had really reached the limits of the cookie’s usefulness as a stand-alone identifier. Don't believe us? Check out the cookie's insurmountable limitations pulled from AdMonsters' recent Playbook with LiveRamp, Life Beyond Cookies. Read more. |
|
|
|
Top Stories |
|
Starting February 4, 2020, Under the Incrementally Better Cookies Policy, Chrome will treat cookies that have no declared SameSite value as SameSite=Lax, restricting the sharing of cookie data across sites. For external access, cookies will need to be set to SameSite=None; Secure and will have to be accessed from secure connections. Read more. |
While we were all busy lamenting the death of the third-party cookie, we just might have missed another privacy initiative that Google is about to implement. It's a measure to deprecate Chrome's user agent string. The user agent string is a string of metadata sent out by your browser when you visit a website, that's used for fingerprinting in ad targeting. Read more. |
The same factors that enabled programmatic’s rapid rise in the 2010s are poised to change the way advertising is sold and displayed across the growing crop of digital signs on kiosks, taxis, buses, and billboards the world over. The programmatic DOOH revolution’s epicenter, however, will be where the earliest DOOH adoption occurred: sports stadium and arena signage. Read more. |
|
|
|
|
Upcoming Events |
|
- Mar. 8-11, 2020 | Publisher Forum Santa Monica
- Jun. 9-10, 2020 | Ops
- Aug. 23-26, 2020 | Publisher Forum Boston
- Nov. 8-11, 2020 | Publisher Forum New Orleans
|
|
|
View All |
|
|
Premium Jobs |
|
|
View All |
|
|
Job Listings |
|
- Student Worker, Advertising and Marketing Designer, The News Record
University of Cincinnati - Cincinnati, OH
- Lead, Digital Advertising
Nintendo of America, Inc. - Redmond, WA
- Associate Advertising Quality Control Technician
Comcast - Wayne,
- Associate Advertising Quality Control Technician
Comcast - Englewood,
- Local Advertising Sales Account Executive
Comcast - Naperville,
- Digital Advertising Specialist
Salons by JC - San Antonio, TX
|
Add A Job Listing | View All |
|
|
|