AdMonsters June 10, 2021 Publishers Navigate the Weight of Heavy Ad Intervention Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome…
Read MoreAdMonsters June 3, 2021 Many Brands, One Platform: How Penske Media Corp Drives Revenue & Scale with a Centralized Ad Stack What’s the secret to keeping the impressions flowing smoothly (without driving everyone insane)? A centralized revenue technology stack that encompasses everything from yield optimization, to forecasting, to site performance…
Read MoreAdMonsters May 27, 2021 Top of Publishers’ Minds: Centralized Rev Ops And Data Leakage How do publishers centralize vendor management? What are their biggest challenges in developing a revenue strategy across multiple brands and sites? These questions, along with how publishers are preparing for a post-cookie world, were discussed…
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It never fails. At nearly every PubForum event, either IRL or virtual, the topic of outsourcing is something the AdMonsters Community wants to talk about. But unfortunately, there never seems to be enough time to cover all of the intricacies that go along with determining whether outsourcing is right for…
Read MoreAdMonsters May 20, 2021 Launch and Hone your Regwall Strategy Now...Full Stop One thing is certain, Relationships = Revenue. From registration walls to unlocking adblock users, to diversifying revenue with subscriptions, there are clear-cut steps that publishers can take now to collect first-party data and build relationships in preparation…
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With impression data pulled directly from Google Ad Manager over the course of 2020 — including transaction trends, global viewership insights, and even details about live streaming performance — Google Ad Manager's Session on Advanced TV at our recent PubForum Virtual didn’t disappoint. It also covered some best practices for…
Read MoreAdMonsters May 13, 2021 Native in Email: Blueprinting the Future for Publishers LiveIntent recently launched Native Ad Blueprints, a solution for publishers to create scalable premium ad experiences in email newsletters, streamline their native ad operations, and better target, optimize and measure their native campaigns. We spoke with Nick…
Read MoreAdMonsters May 7, 2021 Building a Successful Advertising Business from a Subscription-First Model In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based…
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May 06, 2021 PulsePoint Grab Gives Internet Brands In-House Programmatic Pipes Apple Vs. Everybody: Part II Around the Water Cooler PulsePoint Adds Programmatic Pipes to Internet Brands’ Health Ad Arsenal Two quick thoughts came to mind when we saw the news that Internet Brands was acquiring health-focused ad tech platform…
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In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
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