AdMonsters March 7, 2019 Surviving the GDPR/CCPA Squeeze: Sourcepoint's Ben Barokas on CMPs and Regulatory Compliance Such is the publisher’s lot—as soon as you start feeling confident you’ve covered your bases on GDPR, you're trying to prepare for whatever the California Consumer Privacy Act (CCPA) will look like (it’s…
Read MoreAdMonsters February 28, 2019 Drive Revenue With The Power Of Personalized Email: A Conversation With Powerinbox’s Jeff Kupietzky We’ve been hearing about the death of email for a really long time now. But that’s not the case, says Jeff Kupietzky, CEO at PowerInbox, which brings publishers and advertisers together…
Read MoreAdMonsters February 21, 2019 How Can Publishers Tell a Better Audience Story? For years publishers have sold advertising targeted around specific content, using available first-party data as the basis for establishing value around the opportunity. That value proposition is built around the scale of the audience, which boils down…
Read MoreAdMonsters February 15, 2019 Shall We Kill All the Resellers? A recently reported fraud leveraging Ads.txt isn't novel, but it highlights an issue with exchanges that’s been lurking on the edges of debate, while also raising serious questions about the future of auction-based programmatic. Read more. 4 Lessons For…
Read MoreAdMonsters February 7, 2019 CCPA: Land of Confusion Digital media is looking forward to another year of impending doom as a fresh piece of confounding privacy regulation hangs over the space. The CCPA, which will affect any company that touches the data of at least 50,000 Californians a year,…
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As loath as I am to surrender to the “Year of” superlative in the digital advertising space, it’s quickly looking like 2019 is the year of connected TV. Talk at both AdMonsters Ops and Cannes Lions were dominated by the subject, and a new report from advanced video ad server…
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“The average user scrolls through 300-feet worth of news feeds every day—that’s the height of the statue of liberty,” explains Ryan Pauley, CRO of Vox Media, citing one of his favorite statistics. “How do you build a relationship with consumers when your primary way of reaching them gives you only…
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“The death of the cookie has been greatly exaggerated,” claimed Jason Bigler, Google Ad Manager Director of Product, near the beginning of the 2019 Ops event in New York. You could hear the sighs across the Metropolitan Pavilion, feel the collective shrug of acknowledgement pass through the gathered crowd. Yeah,…
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The road to Cannes is paved with many changes this year. You can certainly expect to see and hear a fair amount from companies developing next-generation media, marketing, and advertising solutions underpinned with blockchain and cryptography. Solutions are scaling; we are past the point of test and learn. Another change…
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The long-standing ritual of TV network television upfront presentations are now running for the 2019-2010 season, with the major networks wrapping up these showcases from Monday, May 14 through Thursday, May 17, 2019. New programming is presented to affiliates and buyers, and a window is opened for buyers to secure…
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