AdMonsters December 13, 2021 Webinar Replay: No Third-party Cookies, No Problem: Ranker on First-party Data in a Privacy-safe World How can publishers turn RFP requests into privacy-first, first-party data strategies? That's what we learned at our recent webinar, No Third-party Cookies, No Problem: Ranker on First-party Data in a…
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As the ad tech ecosystem evolves and the need for an omnichannel approach becomes ever more pressing, both advertisers and publishers are becoming more thoughtful about which platforms they work with and how. Publishers, in particular, have been decreasing their number of SSP partners over the past few quarters. Findings…
Read MoreAdMonsters December 3, 2021 Best Practices for Ensuring High-Quality Inventory & Ads We’ve all heard the stories about ad placements that make brand managers cringe: ads for respectable brands appearing in terrorist recruitment videos, and the like. Obviously, marketers want to avoid such placements. But that’s just a start.…
Read MoreAdMonsters November 26, 2021 Balancing In-App Ad Quality With Revenue The last 24 months have been stellar for app developers. More users installed more apps, demonstrating that this robust app economy still has plenty of room for growth. But key challenges still remain. App publishers that rely on advertising…
Read MoreAdMonsters November 19, 2021 Why Digitized Ad Sales are Mission Critical for Future Revenue Growth Today's publishers have to mitigate quite a bit of friction in order to breeze through revenue goals. There's friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools…
Read MoreAdMonsters November 12, 2021 Putting Contextual in Context: Can Standardized Definitions and Taxonomies Lead to Scale? Whether it's evaluating contextual as a key performance driver amidst the decline of third-party cookies and mobile identifiers, or new use cases—like extending contextual audiences into CTV—there is so much more to consider…
Read MoreAdMonsters November 5, 2021 The Future of Publisher Revenue Operations: Benchmarks & Best Practices From third-party cookie deprecation to ColoPA, CCPRA, Apple, and the looming antitrust pressure on Google and Facebook, the business of digital publishing is being rebuilt. And while there’s no such thing as a crystal ball,…
Read MoreAdMonsters October 29, 2021 A Publisher’s Guide to Supply Path Optimizations: A Case Study SPO requires teamwork amongst all parties, especially those on the sell-side, as Criteo discovered when it decided to test various SPO strategies and measure the efficiencies that resulted. Done right, SPO offers increased transparency and…
Read MoreAdMonsters October 22, 2021 How SANDOW Media Increased Revenue and CTRs With Premium Ad Experiences in Email In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic…
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In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with…
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