AdMonsters February 13, 2022 How Publishers Balance Ad Revenue With Ad Quality Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control,…
Read MoreAdMonsters February 6, 2022 6 Ways Digital Media & Ad Tech Will Continue to Evolve With digital media and ad tech changing at the speed of light, it's hard to know what's happening next, or in some cases, even what's happening now. We spoke with seven leaders from academia,…
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Late last month, in a move that shocked no one, Google announced Topics, a Privacy Sandbox initiative it thinks can power interest-based targeting in Chrome when third-party cookies are phased out. Google calls Topics an evolution of their previous proposal for interest-based targeting which was called FLoC.
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Powered by: January 26, 2022 Are You Ready to Take an L? Unlocking True Inventory Value Is It Bye Bye Bye for the Open Exchange? Hashed Emails Aren't the Only Way Out Ban on Surveillance Advertising: Will Pubs Take a W or L? Last Tuesday, Democrat lawmakers introduced a…
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Powered by: January 13, 2022 The Cookieless Saga Agencies Turn to Supply The Joy and Pain of CTV Podcast Ads Now Click, Click, Click Trying Consent Again A New Wave In Mobile Marketing The Cookieless Saga: Is It Time To Call In The Addressability Task Force? We are just…
Read MoreAdMonsters January 15, 2022 How AI Will Drive the Future of Advertising If you thought GDPR and CCPA added complexity to the digital advertising ecosystem, brace yourself: they were just the tip of the iceberg. Today, 69% of countries have adopted consumer data privacy legislation, and 10% have legislation…
Read MoreAdMonsters December 30, 2021 The Best of AdMonsters 2021 As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion…
Read MoreAdMonsters December 24, 2021 What To Expect: Ad Tech Trends In 2022 Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the…
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Missed an AdMonsters Webinar in 2021 that you really wanted to tune into live? Don't worry, we got you covered. AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry,…
Read MoreAdMonsters December 17, 2021 What Does Apple's iOS 15 Update Mean for Publishers? On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in…
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