December 24, 2021
What To Expect: Ad Tech Trends In 2022
Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the year and the Omnicron variant attempts to make us nosedive into 2022, we’re not going out like that. If this pandemic has taught us anything, it’s resilience and mastery of the pivot. So allow us to reflect on some of this year’s ad tech trends, where they took a turn, and how we expect them to play out in the New Year. Read more.
AdMonsters 2021 Powerful Playbook Pack
2021 brought a lot of change in digital media in advertising. But not everything was about the ill-fated third-party cookie. This year, our playbooks focused on data, identity, and privacy. But ad quality is still a troublesome thing, especially in mobile apps. And let's not forget the friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools used for reconciling I/Os, commissions, and other elements of the ad sales process. Read more.
AdMonsters 2021 Webinar Replay Roundup
Missed an AdMonsters Webinar in 2021? Don't worry, we got you covered. AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry, from developing a scalable first-party data strategy to identity solutions and cookie replacements to OTT and CTV privacy controls to maximizing revenue in email plus more. Read more.
Top Stories
AdMonsters teamed up with OpenX to address the ever-changing advertising ecosystem, along with the many obstacles publishers currently face with keeping fill rates and CPMs high. How can the open web both survive and thrive in the coming years? We looked at three distinct areas — Prebid, First-party Data and Contextual — that are evolving to combat the myriad challenges that are looming. Check it out... Read more.
On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in particular, alter how and what data publishers (and third parties) can collect. While Apple's iOS 15 update may have the most significant impact on publishers and advertisers yet, it's not the first time Apple's updates rattle the industry. Read more.
As the ad tech ecosystem evolves and the need for an omnichannel approach becomes ever more pressing, both advertisers and publishers are becoming more thoughtful about which platforms they work with and how. Publishers, in particular, have been decreasing their number of SSP partners over the past few quarters. Findings show that Google ad manager (72%), Amazon publisher services (46%), and Verizon Media - now known as Yahoo ad platform (44%) all lead the way for SSPs that publishers are using. Read more.
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