December 30, 2021
The Best of AdMonsters 2021
As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion surrounding developing solid first-party data and identity strategies to the rise of CTV, ad ops and ad tech people proved resilient. Many pubs and ad tech companies were able to rebound after the great ad spend slump, while others found that banding together was the best path forward. Here in the Best of AdMonsters 2021, we feature 10 best practices, explainers, op-eds, and feature stories that kept our audience clicking and reading all year. Read more.
Best of AdMonsters Wrapper 2021: Top 12 Stories in Digital Media and Ad Tech
In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction of great podcasts and compelling industry voices to follow on social media. Here's a look back at the Top 12 Wrapper issues of 2021. Read more.
What To Expect: Ad Tech Trends In 2022
Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the year and the Omnicron variant attempts to make us nosedive into 2022, we’re not going out like that. If this pandemic has taught us anything, it’s resilience and mastery of the pivot. So allow us to reflect on some of this year’s ad tech trends, where they took a turn, and how we expect them to play out in the new year. Read more.
Top Stories
2021 brought a lot of change in digital media in advertising. But not everything was about the ill-fated third-party cookie. This year, our playbooks focused on data, identity, and privacy. But ad quality is still a troublesome thing, especially in mobile apps. And let's not forget the friction between different platforms for campaign tracking, forecasting, and reporting — not to mention the tools used for reconciling I/Os, commissions, and other elements of the ad sales process. Read more.
Missed an AdMonsters Webinar in 2021 that you really wanted to tune into live? Don't worry, we got you covered. AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry, from developing a scalable first-party data strategy to identity solutions and cookie replacements to OTT and CTV privacy controls to maximizing revenue in email plus more. Read more.
AdMonsters teamed up with OpenX to address the ever-changing advertising ecosystem, along with the many obstacles publishers currently face with keeping fill rates and CPMs high. How can the open web both survive and thrive in the coming years? We looked at three distinct areas — Prebid, First-party Data and Contextual — that are evolving to combat the myriad challenges that are looming. Check it out... Read more.
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