The Trade Desk published its biannual Sellers and Publishers Report, which examines the growth drivers of the premium internet (aka the top digital publishers and platforms outside of Google and Facebook). The report notes that we are at an inflection point in the industry: For the first time in a…
Read MoreAdMonsters May 30, 2024 Merry-Go-Round Scheme Conceals Ads for Consumers and Brands HUMAN’s Satori Threat Intelligence issued a Security Threat Alert this morning, detailing a scheme it calls Merry-Go-Round. At its peak, Merry-Go-Round reached 782 million fraudulent bid requests daily, cleverly evading detection through a sophisticated cloaking mechanism. Read…
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As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can…
Read MoreAdMonsters May 23, 2024 Publisher POV: Three Ways Marketing Agencies Can Capitalize on the Cookie Deprecation Delay After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans. With the timeline pushed to early 2025,…
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Two unsettling trends are emerging in digital media: premium publishers partnering with content farms and the rise of AI-generated content. Both trends highlight a troubling shift in digital media such as the erosion of content quality and integrity.
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Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations - North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest…
Read MoreAdMonsters May 15, 2024 Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving…
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Dotdash Meredith proposes to have found the key to journalism profitability online. Their recent report for Q1 2024 shows remarkable growth, with digital revenue surging by 13% to $209 million. Recent data indicates that the publisher is beginning to yield positive results, mainly due to its internally developed ad-tech solution…
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Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into…
Read MoreAdMonsters May 9, 2024 TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity Through our conversation with Meredith Brace, you'll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and…
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