May 23, 2024
Publisher POV: Three Ways Marketing Agencies Can Capitalize on the Cookie Deprecation Delay
After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans. With the timeline pushed to early 2025, agencies now have more time to test targeting options to ensure that they’re prepared for the cookieless world. Read more.
Surviving the SEO Shake-Up: Publishers vs. Google's New Game
As Google's search algorithms shift, many publishers are grappling with decreased traffic and increased competition. Delving into the core issues, including the "Tsunami of Crap" and "Enshittification" of content, Google's prioritization of its ad revenue, and the need for publishers to adapt their strategies, Scott Messer provides a comprehensive analysis offering insights into the current state of SEO. Read more.
Top Women Honoree Melissa Bonnick: Leading Programmatic Innovation and Championing Diversity
In honor of her Top Women recognition, we spoke with Melissa Bonnick about starting her journey in media with a Journalism degree from St. John's University which helped her navigate diverse perspectives—an invaluable foundation for her career in advertising. Now at JP Morgan & Chase, she manages programmatic and paid media ad operations, ensuring brand safety and compliance with privacy regulations. Read more.
Top Stories
Retail media networks were already becoming a powerful force, but Google finally following through on its cookie depreciation plan has made them even more desirable for advertisers. The ongoing cookie depreciation has broken a key connecting force in digital advertising. Many publishers and advertisers do not have enough first-party data to produce meaningful targeting in a post-cookie world. Retailers do not have this problem, having built up a massive database of opted-in first-party data. Read more.
Publishers don’t have it easy these days. Declining CPMs are forcing many to pack their websites and apps with ads to compensate for lost revenue. However, Greg Wester, SVP at Digital Turbine, believes publishers can break this cycle by focusing on fewer ads that capture higher levels of user attention. Read more.
Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations - North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest advancements and how they're transforming ad strategies across platforms. Read more.
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