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May 23, 2024 |
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Surviving the SEO Shake-Up: Publishers vs. Google's New Game |
| As Google's search algorithms shift, many publishers are grappling with decreased traffic and increased competition. Delving into the core issues, including the "Tsunami of Crap" and "Enshittification" of content, Google's prioritization of its ad revenue, and the need for publishers to adapt their strategies, Scott Messer provides a comprehensive analysis offering insights into the current state of SEO. Read more. |
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Retail media networks were already becoming a powerful force, but Google finally following through on its cookie depreciation plan has made them even more desirable for advertisers. The ongoing cookie depreciation has broken a key connecting force in digital advertising. Many publishers and advertisers do not have enough first-party data to produce meaningful targeting in a post-cookie world. Retailers do not have this problem, having built up a massive database of opted-in first-party data. Read more. |
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Publishers don’t have it easy these days. Declining CPMs are forcing many to pack their websites and apps with ads to compensate for lost revenue. However, Greg Wester, SVP at Digital Turbine, believes publishers can break this cycle by focusing on fewer ads that capture higher levels of user attention. Read more. |
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Discover how Samsung is revolutionizing advertising with cutting-edge AI and machine learning solutions. Hear from Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations - North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, about the latest advancements and how they're transforming ad strategies across platforms. Read more. |
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