May 15, 2024   Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving these innovative initiatives. Read more. Privacy Signals, AI in Advertising & the Democratic Dilemma For reasons that completely baffle Søren H. Dinesen, co-founder and CEO of Digiseg, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting. Read more. Celebrating AAPI Heritage Month: Blitz.gg's Eddie Lee on Breaking Stereotypes and Championing DEI Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to the industry. In celebration of Asian American and Pacific Islander Heritage Month, AdMonsters spoke with Eddie Lee about the stereotypes he faced and why he loves digital advertising. Read more. Top Stories Advertisers, Are You Ready for This Year’s Election Cycle? Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into linear TV advertising, where audiences are wide and all-encompassing. Read more. Safeguarding the Digital Ad Ecosystem: Strategies for Ad Fraud Prevention in 2024 With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. Read more. UI Upgrade: How Future Today is Transforming Streaming for Viewers and Brands Alike Future Today's apps, including HappyKids, Fawesome, and iFood.TV are tailored for specific audiences. Their hero images align with the app's theme, such as family-friendly imagery for HappyKids, diverse content for Fawesome, or lifestyle programming for iFood.TV. D'Alessandro emphasizes that brands can create thematic takeovers related to holidays, programming, or genres. Read more. Upcoming Events Jun. 3-4, 2024 | AdMonsters Ops: New York Aug. 4-6, 2024 | Publisher Forum: Boston Nov. 10-12, 2024 | Publisher Forum: Scottsdale View All Premium Jobs Advertising Project Manager Candidzone HR Solutions; Doha, QA Director, Advertising and Digital Marketing Houston Astros; Houston, TX. Media and Advertising Associate Rising Tide Interactive LLC; Washington, DC Adjunct Instructor, Advertising & Design Seton Hall University; South Orange, NJ View All Job Listings Adjunct Instructor, Advertising & Design Seton Hall University - South Orange, NJ Director, Advertising and Digital Marketing Houston Astros - Houston, TX 2024 Summer Advertising Sales Internship - TEGNA Sr. Director, Oncology DTC/HCP Product Advertising Lead Pfizer - New York City, NY Sr. Director, Primary Care HCP Product Advertising Lead Pfizer - New York City, NY Director, Advanced Advertising & Partnerships Nexstar Media Group - New York, NY Add A Job Listing | View All