If you're running programmatic advertising, and almost everyone is, you have an ads.txt file in place on your website and it is likely something you update at least from time to time. But do you really understand the mechanics behind the file and what you as a publisher should be…
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Powered by: January 26, 2022 Are You Ready to Take an L? Unlocking True Inventory Value Is It Bye Bye Bye for the Open Exchange? Hashed Emails Aren't the Only Way Out Ban on Surveillance Advertising: Will Pubs Take a W or L? Last Tuesday, Democrat lawmakers introduced a…
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Preparing for privacy regulations, along with the death of the third-party cookie (and other identifiers used in targeting individuals and measuring advertising) is still as colossal a challenge as it was two years ago. So, what's coming to the data and privacy landscape in 2022? Expect more state-led privacy legislation coming…
Read MoreAdMonsters December 30, 2021 The Best of AdMonsters 2021 As 2021 comes to a close, it's time to reflect on the top trends that set the tone for digital media and ad tech throughout the year. From Chrome's on-again, off-again cookie cutoff to Apple's privacy updates to mass confusion…
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In 2020, AdMonsters launched The Wrapper, featuring a curated selection of ad tech news and analysis. Our aim, with The Wrapper, is to summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. And we also point you in the direction…
Read MoreAdMonsters December 24, 2021 What To Expect: Ad Tech Trends In 2022 Well, 2021 was another rollercoaster, wasn’t it? Filled with exciting wins but also internal shrieks (or outbursts, no judgment) of frustration, and the ad tech industry was no exception. As we countdown the last days of the…
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Missed an AdMonsters Webinar in 2021 that you really wanted to tune into live? Don't worry, we got you covered. AdMonsters webinars are available on-demand, so you can view them any time, on your own schedule. 2021 webinars covered the most pressing issues facing the digital media and advertising industry,…
Read MoreAdMonsters December 17, 2021 What Does Apple's iOS 15 Update Mean for Publishers? On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in…
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On September 20th, 2021, Apple released iOS 15, an operating system update introducing three new privacy features to Apple devices: Hide my Email, Private Relay, and Mail Privacy Protection (MPP). This update, and these features, in particular, alter how and what data publishers (and third parties) can collect. While Apple's…
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Powered by: November 30, 2021 Could CMA Commitments Delay Cookie Cutoff Further? The Long Goodbye to Third-Party Cookies Should Pubs Up Their Influencer Collabs? Next Up: Sustainable Advertising Ad Tracking Ending to Come Sooner Or Later The ICO’s (Information Commissioner’s Office) outgoing commissioner, Elizabeth Denham, posted a scathing opinion…
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