October 06, 2020 Google’s $1bn News Pub Giveaway Europe's Programmatic Revenue Grows—Despite GDPR Deciphering Google’s $1bn News Pub Giveaway Image sourced from Google Google is opening its big fat wallet to news publishers, with the intention of giving away $1bn in licensing fees over the next three years. The announcement was made in…
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"Trust is the catalyst of any recovery," shared Christine Maguire, VP Of Global Ad Revenue, TripAdvisor at AdMonsters recent PubForum Virtual during her keynote. Watch the video of her keynote below to learn more about TripAdvisor's five stages of recovery and action plan for continuing to build trust with employees,…
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September 22, 2020 TikTok’s Quite a Prize for Walmart and Oracle Quibi Is in Struggle Mode Putting Ad Tech Under the Blacklight Blockchain Proves Programmatic Potential TikTok’s Quite a Prize for Walmart and Oracle Image sourced from The Drum Although President Trump may have given the TikTok-Walmart-Oracle his “blessing,” the…
Read MoreAdMonsters September 24, 2020 AdMonsters Playbook: Evolution of the Header We decided now was a perfect time to survey publishers to understand their current header (and Open Bidding) setups while seeing what they were plotting for an ambiguous future. We asked 35 publishers of various sizes and content verticals…
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Recently selected to the Board of Directors at Prebid as a publisher representative, CafeMedia's Patrick McCann is tasked with ensuring that publishers' interests are heard throughout the organization and to communicate those interests to developers. At AdMonsters PubForum Virtual a few weeks back, McCann took to the main stage to…
Read MoreAdMonsters September 17, 2020 Actionable Audience Data and Inventory—No Cookies Required We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help…
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When it comes to diversity and inclusion, Melissa Bonnick, SVP, Client Results, Dentsu Aegis Network and Rachael McCombs, Sr. Director Ad and Media Operations, Digital Trends are effecting change within their organizations. So we invited them to talk with Senior Editor, Lynne d Johnson to have a discussion about it…
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September 16, 2020 Facebook: Open Web Ally ITP Toggled on for All Browsers Political Ad Spend Will Spur Rebound Amazon Closes in on the Duopoly It's Official: Taboola and Outbrain Breakup Ad Blocking on the Decline FB Supports the Open Web? Image sourced from Twitter CafeMedia’s Chief Strategy Officer, Paul…
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We spoke with Jake Abraham, President at Audigent about why he thought pubs seemed a little gun shy about identity solutions, how they should go about showcasing their first-party data as well as how Audigent plans to help them drive revenue by making their audience data and inventory actionable for…
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