Following the path Apple trail-blazed with its mobile Intelligent Tracking Protection (ITP), more browsers are blocking (or threatening to block) third-party cookies as well as limiting the usefulness of other tracking tools. While this is creating chaos in programmatic markets that lean heavily on cookies and third-party data, publishers with…
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In the next version of the Chrome browser, Google is set to release a native lazy loading feature for images and iframes, which will start on mobile and work its way on to the desktop. AdMonsters Chairman, Rob Beeler, recently held a conference call with publishers to learn more about…
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The long-standing ritual of TV network television upfront presentations are now running for the 2019-2010 season, with the major networks wrapping up these showcases from Monday, May 14 through Thursday, May 17, 2019. New programming is presented to affiliates and buyers, and a window is opened for buyers to secure…
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Many a publisher has gotten lost in pondering the ramifications of Google Ad Manager's move to first-price auctions and introduction of a "unified auction."In gauging the effect of this enormous industry shift, we've got to start with what we know—namely, what is actually changing. Cafe Media's Paul Bannister decided a…
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The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says Rob Beeler, Chairman, AdMonsters. All I knew is that I was going to find myself in front of a few hundred people (Ops…
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As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation was quite an inside look at the potential—or perhaps the fast-approaching future—of…
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CDP might sound like another martech or adtech acronym that will make its way into obscurity, but in a post-GDPR world where first-party relationships will be vital to survival, the Consumer Data Platform (CDP) is the ultimate tool for true consumer identity resolution. During his presentation, “All You Need Is…
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5G, the supercharged fifth-generation of cellular wireless, is being touted as the next best thing since, well, since true 4G (because LTE really isn’t 4G after all, is it?). It will be the Hennessy Venom GT, which reaches up to 270 mph (or if you prefer a comic book reference,…
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While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionals—who have been in the game for a long time—will tell you that hiring for soft skills is equally, if not more important, than technical skill requirements. The right people…
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The explosion in the blockchain-based marketing landscape over the past 18 months has brought an interesting dynamic to the already complex world of digital advertising. There has been a lot of hype, a lot of hot air, a lot of learning, and a few solutions showing early promise around this…
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