Vanessa's journey is a testament to continuous learning and maintaining a hands-on approach, even as one climbs the corporate ladder. Unsurprisingly, Vanessa is also a 2024 Top Women in Media & Ad Tech honoree in the Programmatic Storytellers category.
Read MoreAdMonsters May 15, 2024 Innovating the Future of Marketing: A Conversation with Jay Friedman, CEO of Goodway Group Discover how Goodway Group is pushing the boundaries of digital marketing with the launch of GRADIANT and G-Comm. CEO Jay Friedman shares the strategic vision, market needs, and future trends driving…
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Like many of us in the ad tech industry, Eddie Lee, VP of revenue operations at Blitz.gg, didn’t study digital publishing in college. An Asian American friend working at an ad agency introduced him to the industry. In celebration of Asian American and Pacific Islander Heritage Month, AdMonsters spoke with…
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For reasons that completely baffle Søren H. Dinesen, co-founder and CEO of Digiseg, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.
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With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024.
Read MoreAdMonsters May 9, 2024 TWIM 2024 Honoree Meredith Brace: Pioneering the Path to Data Inclusivity Through our conversation with Meredith Brace, you'll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and…
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Google account holders are seeking a federal appellate court's decision on their ability to pursue class-action privacy claims tied to the company's real-time bidding system. Recently, a U.S. District Court Judge Yvonne Gonzalez Rogers ruling in California prevented users from collectively seeking monetary damages, citing the need for individual assessments…
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Through our conversation with Meredith Brace, you'll learn how XR Extreme Reach sets itself apart by providing a holistic solution for ad delivery and data management, ensuring compliance through meticulous adherence to standards, and fostering inclusivity as a driver for better business outcomes.
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In a detailed discussion with AdMonsters' Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority's (CMA) recent report and concerns regarding Google's Privacy Sandbox.
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Jaime Cardenas, CEO, AC&M Group, says that marketers must unite creativity and an engineering mindset to create authentic and nuanced campaigns. "Any campaign must resonate with the lived experience and shared values of the communities it is attempting to reach," he writes. Marketers must (and can) do better — it…
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