AdMonsters May 4, 2022 All About the Data: Take Our Publisher's First-party Data Survey Crafting highly personalized and seamless experiences across all channels are table stakes, which many believe require access to, and sharing of first-party data to drive personalization, along with harmonization of the user experience across all…
Read MoreAdMonsters April 29, 2022 No Cookies? No Problem, LiveRamp ATS Is the New Plug for Pubs Without third-party cookies driving targeted advertising — publishers that don’t have a strategy to drive user authentication and first-party data, should expect lower CPMs and less revenue. We spoke with Travis Clinger, SVP,…
Read MoreAdMonsters April 21, 2022 IAB Tech Lab's Ads.txt Update Illuminates the Supply Path: Q&A With VP, Product Shailley Singh This week, we were presented with a major IAB Tech Lab ads.txt update as they announced two new values for publishers to add to their ads.txt files, and both have…
Read More
April 13, 2022 With First-Party Tracking Big Tech Still Wins Utah Hops on Privacy Law Train AI Ad Spend Going up No Surprise: With First-Party Tracking, Big Tech Still Wins We've heard it again and again, in a cookieless world first-party data will reign supreme and publishers will once again…
Read More
APRIL 06, 2022 Privacy Sandbox — The Next Episode Walmart Gunning For Amazon Meta In Hot Water Again Testing, Testing - The Next Episode of Privacy Sandbox After a pretty quiet first quarter, Google opened up trials for the next phase of the highly anticipated and scrutinized Privacy Sandbox. With…
Read MoreAdMonsters March 25, 2022 Are We Ready for a Post-Cookie World Fueled by Hybrid Targeting? While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale…
Read More
Powered by: February 26, 2022 Chrome and Firefox's Centennials Could Be Big Bad News for Pubs Rethinking Revenue Diversification Keep Your Cookie Crumbles Nielsen And The Trade Desk Link Up Around the Water Cooler Chrome And Firefox Turn 100 But Is It Good For You? Chrome and Firefox are…
Read MoreAdMonsters February 23, 2022 Why Capitalizing on User Experience Is Key to a Sustainable Video & Revenue Growth Strategy With steady increases in consumer streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. Johanna Bergqvist, VP of Strategic Partnerships, Ex.co talked…
Read More
With steady increases in consumer streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. Johanna Bergqvist, VP of Strategic Partnerships, Ex.co talked to us about leveraging user experience strategies into higher CPMs and inventory value to build credibility and trust with your…
Read MoreAdMonsters February 13, 2022 How Publishers Balance Ad Revenue With Ad Quality Programmatic is often a blackbox; publishers have no idea which ads will appear on their sites ahead of time, often because the exchanges themselves don’t know which ads flow through their pipes. Without transparency and complete control,…
Read More