Buyers Still Paying for Ads When TVs Are Off; The AI Executive Order
Buyers suspect that streaming publishers are less than transparent in their reporting, despite promises made last year by GroupM and others.
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AdMonsters November 1, 2023 The State of Digital Identity: A Long Road Ahead, But Industry Thrives Through Innovation Approximately four years have elapsed since Google sent shockwaves throughout the advertising sector by revealing its intention to phase out third-party cookies. Now, the industry is prepared for the incoming industry…
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AdMonsters October 26, 2023 Legit Black-owned Publishers Are Being Labeled MFA Sites, but Maybe There’s a Solution The MFA site reformation in ad tech is well underway. Still, some Black-owned publishers are being labeled as MFA sites by the industry in their attempts to reach advertisers’ quotas and serve…
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Gold Rush or Fool’s Gold? The Meteoric Rise of CTV Advertising
CTV consumption skyrocketed in 2020, and the growth is not slowing anytime soon. CTV publishers and advertisers have mined these growing audiences like a gold mine with much success. Although not all that glitters is gold, the CTV mine stores a few pieces of fool's gold.
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AdMonsters October 18, 2023 Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking…
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Seven Insights From Advertising Week NY, As Told From AdMonsters’ X Timeline
At Advertising Week New York there were eight stages representing the eight different areas of the advertising industry. The tracks included marketing, ad tech, the creator and influencer economy, television, creative, web3, DEI, leadership, female empowerment, and of course the most glorified of them all, AI. Check out these AWNY…
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AdMonsters October 11, 2023 Navigating the Nuances of MFA Websites Insights from DoubleVerify's Chief Product Officer We spoke with Jack Smith, Chief Product Officer at DoubleVerify, to understand how the industry assesses the damage of MFA websites. According to the ANA, these sites were often the worst of the…
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AdMonsters October 4, 2023 PubForum Keynote Alyson Williams: Revolutionizing Forbes' First-Party Data Platform Alyson Williams will bring insights about how Forbes connects with 140 million+ people with ForbesOne, Forbes’ first-party data platform, during her keynote, "One Publisher, One Brand: United By First-Party Data," at the upcoming AdMonsters Publisher Forum.…
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Escaping the Trap: Supply Path Optimization Can Create Transparency and Increase Efficiency
A panel at AdExchanger’s Programmatic I/O in New York City on September 26 titled “The SPO Squeeze” dove into this subject headfirst. The chat was moderated by Sarah Sluis, Executive Editor, AdExchanger, and featured Jess Breslav, Chief Customer Officer, Index Exchange; Will Doherty, VP Inventory Development, Publishers, The Trade Desk;…
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Big Takeaways From Cynopsis’ 5th Annual Big TV Conference 2023
During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear tv compared to streaming, sustainability, cost effective programming, understanding Gen Z, first party data, and more. In case you missed it, dive into the short summaries of our favorite…
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