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October 4, 2023 |
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PubForum Keynote Alyson Williams: Revolutionizing Forbes' First-Party Data Platform |
| Alyson Williams will bring insights about how Forbes connects with 140 million+ people with ForbesOne, Forbes’ first-party data platform, during her keynote, "One Publisher, One Brand: United By First-Party Data," at the upcoming AdMonsters Publisher Forum. Williams will share how ForbesOne is revolutionizing how the publisher uses AI and machine learning to provide unique, personalized, and community-oriented experiences. Read more. |
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MFA Sites: Are They All Bad? |
| There are genuine MFA shoppers out there and brands that advertise with MFAs may find enthusiastic audiences. However, there are limits to their enjoyment of ads. While some shoppers like advertising — and seek it out with online circulars and clicking on sites the industry calls MFAs — there’s also a lot they really don’t like. Read more. |
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PubForum Keynote Announcement: Jay Friedman |
| Join us for a candid conversation as Jay Friedman, CEO, Goodway Group, shares insights into buy-side investment and measurement priorities for 2024. In this dynamic keynote, he will dive into the impending cookieless landscape, custom targetable audiences, and the importance of identity graphs in mitigating privacy concerns. Don’t miss this opportunity to gain valuable knowledge from the buy side on the ever-evolving ad tech ecosystem. Register now! |
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| Top Stories |
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During a recent panel discussion, Getting Into Gaming: Building Ads For Immersive, Interactive Experiences, at ProgIO, industry experts from Roblox, Activision Blizzard, and Super Awesome offered valuable guidance to publishers and advertisers seeking success in gaming advertising. Read more. |
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During the last week of September industry experts provided their perspectives on streaming and linear challenges like measurement, the state of linear TV compared to streaming, sustainability, cost-effective programming, understanding Gen Z, first-party data, and more. In case you missed it, dive into the short summaries of our favorite sessions. Read more. |
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In the bustling world of media and advertising, Alexander Haluska, Senior Director, Rev Ops, at MyCode, emerges as a shining star. As we celebrate Hispanic Heritage Month, it's only fitting to honor this extraordinary individual for his contributions to the industry. Read more. |
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