October 11, 2023   Navigating the Nuances of MFA Websites Insights from DoubleVerify's Chief Product Officer We spoke with Jack Smith, Chief Product Officer at DoubleVerify, to understand how the industry assesses the damage of MFA websites. According to the ANA, these sites were often the worst of the worst, rife with disinformation, conspiracy theories, and spammy links. Read more. Understanding Google's Privacy Sandbox and Topics API: 6 Insights From ProgIO At the recent AdExchanger ProgIO, Scott Messer, Messer Media, and Alex Cone, Privacy Manager, Google Privacy Sandbox, shed light on the Privacy Sandbox and Topics API, aiming to demystify Google's alternative to the third-party cookie. Read more. Get Into the Peer-to-peer Magic of PubForum Wednesday Workshops "At Publisher Forum, we're all about the grand finale. Our conference climax? A sizzling half-day of roundtable discussions and workshops where YOU call the shots. Choose your workshop topic, dive in with your peers, and tackle YOUR real-world challenges together," shares AdMonsters Content Director, Lynne d Johnson. "Let's get to work and make some magic!" Register Now! Top Stories Times Up. We Need to Address Ethical AI in Social Media There’s an urgent need to address ethical considerations in AI implementation within social media due to its pervasive influence on content, opinions, and user actions. Read more. The New Publisher Playbook: Overcoming Challenges At AdExchanger’s Programmatic IO on September 26, our own Lynne d Johnson facilitated a panel discussion titled “The New Publisher Playbook” with two industry leaders – Mark Howard, Chief Operating Officer, TIME, and Zack Sullivan, Chief Revenue Officer, Future. They offered insight into a world without cookies, scaling your business and the future of privacy.  Read more. Escaping the Trap: Supply Path Optimization Can Create Transparency and Increase Efficiency A panel at AdExchanger’s Programmatic I/O in New York City on September 26 titled “The SPO Squeeze” dove into this subject headfirst. The chat was moderated by Sarah Sluis, Executive Editor, AdExchanger, and featured Jess Breslav, Chief Customer Officer, Index Exchange; Will Doherty, VP Inventory Development, Publishers, The Trade Desk; Katie Evans, Chief Operating Officer, Magnite; and Lara Koenig, Global Head of Product, MiQ.  Read more. Upcoming Events Nov. 5-8, 2023 | Publisher Forum: New Orleans Mar. 3-6, 2024 | Publisher Forum: Austin View All Premium Jobs Chair, Department of Mass Communication, Advertising & Public Relations, College of Communication Boston University; Boston, MA Associate Director, Advertising & Promotion Regulatory Affairs (Hybrid) Merck; North Wales, PA Senior Manager, Marketing and Advertising Insights - Enterprise Amex; New York, NY Director of Advertising The Spartan Group; Ashland, OR View All Job Listings Associate Director, Advertising & Promotion Regulatory Affairs (Hybrid) Merck - North Wales, PA Senior Manager, Marketing and Advertising Insights - Enterprise Amex - New York, NY Director of Advertising The Spartan Group - ashland, OR Advertising & Promotion Finance Manager - North America - Secondment for 9 months Diageo - Budapest, Hungary Assistant Professor - Critical Marketing/Advertising Studies and Digital Culture UofT Mississauga - Mississauga, Canada Assistant Professor - Critical Marketing/Advertising Studies and Digital Culture Institute of Communication, Culture, Information & Technology, University of Toronto Mississauga - Mississauga, Canada Add A Job Listing | View All