AdMonsters Leadership Forum: A Summit for Digital Advertising Operations Leaders November 3, 2010 Le Meridien Piccadilly, London Event News & Updates Commercial Heads from Publishers invited to joint the Forum Speaker Announced: Pierre Naggar, Head of Y!DR & Performance Display Strategy, Yahoo - "The Publisher Opportunity in Today's Marketplace"Speaker…
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We’re all familiar with content tagging; it’s a way to categorize content based on the topics it relates to. For example, this post uses tags such as semantic web, content, content tagging, metadata, ontology, semantic tagging. Using tags in this basic way helps optimize your site for search engines and…
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No one will argue that the Display marketplace is an incredibly fragmented and inefficient system. Try as they might this advertiser driven ecosystem has created a few problems long hidden by overinflated CPMs. First are the serious issues in the market’s ability to scale. Second, is the arbitrage and optimization…
Read MoreOnline Webcast: October 26, 2010 at 1pm EST.OverviewAs brand safety and verification services have taken off in the online advertising space, most networks are simply reacting to this change in how business is done. Others have seen that they can provide a competitive advantage, increase CPMs and help manage…
Read MoreOverviewIt's often up to ad operations leadership to navigate and make the case for outsourcing. There are several steps from deciding if it makes sense or your business, finding a partner, implementation, and managing the relationship and workflow. How do you measure success? What parts of the business can be…
Read Moresee also: technology — agenda Webcast - Other Options to Solve Workflow Problems will be held This event is our "soft launch" and will be free of charge. Click here to signup now! Other options to solve workflow problems - BaseCamp case study This webcast "Other Options to Solve Workflow…
Read MoreAdMonsters Network Ad Ops Forum Join us for the launch of a new AdMonsters event in the United States specifically designed for leaders in online technology and ad operations at advertising networks.Note: This Event is Sold Out! AdMonsters, the on-line advertising industry's only professional association exclusively dedicated to operations and…
Read MoreAdMonsters Network Ops Forum, co-hosted with IASH Join us at 60 Cannon Street, London for the launch of new AdMonsters event specifically designed for leaders in online technology and ad operations at advertising networks. AdMonsters, the on-line advertising industry's only professional association exclusively dedicated to operations and technology, will be…
Read MorePublisher Forum US XV" align="center" src="http://www.admonsters.org/images/admonsters/adm_cn-us-15_logo_withtext-200px.jpg"> see also: sponsorship — agenda Publisher Forum US XV was held , at the in Attendance - Sold Out Registration was limited to 100 members and we had representatives from 68 companies: A&E Television Networks, About.com, Alliance Atlantis Broadcasting Inc., Allrecipes.com, AOL-TimeWarner, Atom Entertainment,…
Read MoreOctober 10 to 12, 2010 The Grand, Brighton, Sussex, UK Event News & Updates Agenda updatedAdMeld becomes Ruby SponsorMember Session update: Reece Eaton, "Three Key Concepts of Yield Management"Member Sessions updated: Adib Razzaq, Greg WestMember Session updated: Glen Duncan's presentation, "Making a Difference in the Sale"Keynote speaker announced: Tim…
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