AdMonsters Network Ops Forum, co-hosted with IASH

AdMonsters, the on-line advertising industry’s only professional association exclusively dedicated to operations and technology, will be co-hosting with IASH a new, one-day forum in London on July 15th specifically tailored for those who run or manage ad ops and technology teams at networks. Over the last 10 years, AdMonsters has proved an invaluable resource for senior leaders in publisher operations in both the US and in Europe and for the first time we will be hosting applying our unique formula to forum specifically designed to address the particular needs of ad networks and exchanges.

Unlike other, larger, events, everything we do is led by those who are closest to the operations and technology side of the on-line advertising industry. This unique focus allows our members to get serious work done at the forum and return to their offices with specific, actionable tasks that have an immediate positive impact on their ability to deliver effectively and efficiently. Members quickly build up a large network of peers on whom they can rely to answer questions and with whom they can collaborate, long after the forums are complete.

Overview

It is the era of ad networks. Various reports tell of publishers with 60-70% of their display inventory being turned over to networks. A Collective Media Survey found 89% of respondents would be using networks in 2009.

It’s clear that the importance of networks to the online advertising industry has grown from the efficiencies they offer both advertisers and publishers in streamlining the buying and selling of display advertising. That coupled with the targeting capabilities networks have developed have made networks one of the most important topics in online advertising.

Networks however have a myriad of operational issues to contend with. Many of these issues mirror those of publishers and agencies and some are unique to networks themselves. In many ways, network operations leaders are on the cutting edge of the industry mirroring what the very first publishers and agencies to traffick online ads had to contend with.

It’s in that spirit that AdMonsters has developed the first event of its kind to focus specifically on the operational issues of managing networks. The Network Op Forum is a one day designed for operation leaders at networks, publishers and agencies to gather in AdMonsters unique format to discuss issues specific to them and to look at ways to address operational challenges as well as share best practices on helping their respective companies generate efficiencies and most importantly revenue.

If you are responsible for the operations aspects of an online network, you do not want to miss this event.

Who should attend

The Network Ops Forum is designed to address the specific challenges of those responsible for managing advertising networks at media owners and agencies as well as ad networks themselves. All members are subject to approval by AdMonsters and, in order to qualify, should have at least a manager level position or or manage a specifc functional area within the operations or technology team (e.g. inventory, data, yield, optimisation, systems integration). A typical member profile is as follows:

• Works at an Advertising Network, Publisher, or Agency
• Has 5+ years experience in online advetising operations
• Manager or higher
• Decision maker within their organization
• Should be the most senior person within the team responsible for ad operations staffing and purchasing decisions
• Titles similar to: Director, Ad Operations; Commercial Director; Inventory & Yield Specialist; Network Operations Manager, etc.

Hosted by

Confirmed Sessions

Keynote: “The Next Generation Digital Agency”
Martin Kelly, Managing Partner and co-founder @ Infectious Media, Ltd.
Many on the agency side have been slow to pick up changes in the market, but that is beginning to change. What is evolving is a fundamental shift in how publishers, agencies and networks do business and Ad Operations is at the core of that shift. Martin Kelly will outline what changes have already taken place, what is on the horizon and what networks and their Ad Operations teams need to prepare for this new future.

Practising IASH in Ad Operations
Matt Whaley, Director @ Jemm Media
This session will address the key challenges for Ad Ops teams of IASH member networks and walk through strategies to become certified and how to maintain certification.

The eCPM Battle: Best Practices with Network Optimisation Partners
Dirk Fiebig, Head of Ad Operations @ Media Initiatives Group
The ad network optimization companies have arrived in the European market, presenting ad networks with new opportunities and challenges.This session will be a discussion about preparing for this new future, what these companies do and how they work and the impact on your eCPM. Additionally, managing retour tags and other eCPM optimization strategies will be discussed.

Monetizing International Taffic
Federica Aperio, Managing Director @ Fox Networks Group
As each impression is optimized for maximum revenue potential, international impressions pose particular challenges for network Ad Operations teams. This session will walk through best practices for monetizing this inventory to achieve higher effective CPMs.

Network to Network Relationships
Sayoko Knight, Head of Revenue Operations @ AdGent 007
A lack of standards not only impacts how networks operate with agencies and publishers, but how they operate with other networks. In the unique relationships networks have with one another, it’s important to establish best practices in dealing with each other to maximize revenue. This presentation will outline how networks can better work together and help set the standards which are much needed in our industry.

ABCe UK Update & Initiatives
Richard Foan, Managing Director, ABCe UK
Richard will outline the audit process required for IASH certification and provide details on what networks can do to to make the process as painless as possible. Additionally, Richard will share his learnings from the audits he has been involved in and point out potential pitfalls for Ad Operations teams. These learnings go beyond IASH members, but apply to anyone looking to have a well defined workflow process.

Topics

AdMonsters events are open discussions with peers focused on providing tactical solutions around topics that are common across the industry and not on issues that involve proprietary solutions. Topics addressed at the event are determined with assistance from attendees insuring that those at the event receive maximum value for attendence and participation. Sample topics include:

Agenda Overview

The summit will run all day on and includes an important reception and dinner afterwards.

Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted.

About AdMonsters

Founded in 1999, AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology.

By maintaining our exclusive focus on ad operations, AdMonsters provides a much richer forum than broad industry trade shows. AdMonsters participants are all direct peers, and we focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices — participants come away with immediately actionable solutions that provide real value.

AdMonsters provides a unique forum for peers in the field to communicate, collaborate, and identify best practices. We focus primarily on topics such as ad serving and related technologies, ad production, inventory and yield management, advertising products, policies, procedures, and industry standards.

Ad operations and technology professionals working together across the industry can dramatically reduce the friction in online ad operations, reducing the cost and time required to implement, deploy, and track online advertising, and facilitating the growth of the online advertising market.

AdMonsters is supported in part by the sponsorship of companies interested in building strategic relationships with our members. Please see sponsorships for further information.

About IASH

IASH exists to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct. IASH also exists to promote the real benefits of the online advertising network business model.

IASH members wish to ensure that display ads placed via their networks do not appear on websites which could jeopardize advertisers’ brands. This Code provides a formal framework for best practice for IASH Members to follow when dealing with advertisers, agencies, networks and site owners. The purpose of the Code is to give those buying, selling or broking internet advertising space a clear understanding of the types of inventory which can and cannot be used when fulfilling an ad insertion order.

The ABC Electronic audit checks a representative sample of publisher terms and conditions, site vetting and inventory delivery according to the permissions set by advertiser insertion orders.

For more information contact Julia Smith, senior manager at IASH, 020 70506961 or [email protected] or Amy Kean, senior PR and marketing manager, IAB, 07739372042 [email protected].