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ADM-NL-20180524-AdMonsters Weekly
AdMonsters May 24, 2018 AdMonsters Announces the 2018 Power List Your peers have spoken, your nominations have been pored over, and now the AdMonsters 2018 Power List has been announced. We'll be honoring the 58 people who made the list, for professional excellence and influence in digital media and…
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Seth Rogin Talks About High Stakes in Preserving Journalism
"The stakes have never been higher," Nucleus President and CEO Seth Rogin says of this moment in the fight to preserve real journalism. But he's confident in advertisers' willingness to invest in quality content in quality environments. Before he speaks at Ops, we asked him to share his thoughts.
Read MoreADM-NL-20180517-AdMonsters Weekly
AdMonsters May 17, 2018 Don't Scapegoat Publishers for GDPR's Opacity The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors…
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ADM-NL-20180510-AdMonsters Weekly
AdMonsters May 10, 2018 Vox Media Beats the 'Branded' Buzz Armando Turco left the creative agency world to head up Vox Media's branded content studio last year. From his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel…
Read MoreADM-NL-20180503-AdMonsters Weekly
AdMonsters May 3, 2018 Clearing the Way for In-App Transparency To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root…
Read MoreADM-NL-20180426-AdMonsters Weekly
AdMonsters <span sf="" regular",="" "segoe="" system="" ui="" sans-serif;="" font-size:="" 14px;="" letter-spacing:="" -0.2px;="" white-space:="" pre-wrap;="" background-color:="" rgb(22,="" 134,="" 217);"="">Sorry for the technical difficulty earlier—even ad tech people can have a technology fail! Back to regularly scheduled programming. -Gavin April 26, 2018 Death of the Middleman: How Blockchain Enables Decentralized Ad Selling…
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The New Dichotomy
For years people would shoot me skeptical glances when I suggested that in the near future the majority of display inventory would be transacted programmatically—whether that meant RTB or another automated channel. But these days when I express this sentiment, more people nod their heads and scowl only because we…
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