<span sf="" regular",="" "segoe="" system="" ui="" sans-serif;="" font-size:="" 14px;="" letter-spacing:="" -0.2px;="" white-space:="" pre-wrap;="" background-color:="" rgb(22,="" 134,="" 217);"="">Sorry for the technical difficulty earlier—even ad tech people can have a technology fail! Back to regularly scheduled programming. -Gavin
We caught up with Kind Ads advisor Neil Patel—cofounder of Crazy Egg and KISSmetrics—to find out the thinking behind a decentralized ad network, as well as just how it leverages blockchain to cut out intermediaries, offer enhanced data security for pubs and advertisers, and deliver non-irritating ads. Are the ad tech taxmen toast?
Have you seen the amazing lineup of speakers we're compiling for Ops on June 4-5 in NYC? Somehow more are being added every day—the breadth of content is incredible, and the cost of registration is so low you have to see it to believe it. Unfortunately, it won't stay that low—register by Tuesday, May 1 to hop on the early bird rate! Oh, did you know there are discounts for groups? Much to learn you still have, padawan.
Bustle's Kim Foster and The Economist's Sergei Bachtin have had it to here with fragemented data, systems that don't communicate, spreadsheets that go onto infinity, and all the other symptoms of ad tech complexity. You can join their campaign against complexity during AdMonsters' Webinar with Operative on May 10 at 1 pm EDT—we'll dive into real solutions for tackling the revenue team's greatest foe. Registration is free, but bring some fight with ya!
A damning CNN report highlights some serious brand safety fails on YouTube. Must advertisers accept the risk of appearing next to unsavory YouTube content or could the platform leverage contextual intelligence tools to allay brand safety concerns?
Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some examples of how brands are already using blockchain tech outside of advertising.
Data privacy and legal compliance experts agree: GDPR is too big to ignore. As an ad/revenue operations (ops), you should already know the E.U.’s General Data Protection Regulation (GDPR) comes into effect in May, 2018. What’s actually new in this story?
