Jennifer Witt, Director of North American Ad Operations for Adconion Media Group, will be leading a session at the US Network Operations Forum on third party data providers. In advance of the conference we asked her a few questions about data collection and verification.Q: Please tell us a little bit…
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No one will argue that the Display marketplace is an incredibly fragmented and inefficient system. Try as they might this advertiser driven ecosystem has created a few problems long hidden by overinflated CPMs. First are the serious issues in the market’s ability to scale. Second, is the arbitrage and optimization…
Read MoreOverview One of the biggest and most potentially lucrative challenges that online publishers face is how to effectively manage and sell their most precious inventory. Challenges of visibility, inventory, and pricing have often resulted in sub-optimal inventory monetization. What can publishers do to create more visibility into their own inventory to…
Read MoreOverviewFor many publisher Ad Operations leaders, 2009 was an unfortunate 'break' from managing growth in online advertising. Heading into the new year, there is a renewed - yet guarded - optimism that things will get back on track. It's time for Ad Operations professionals to be strategic and help set…
Read MoreAdMonsters Network Ad Ops Forum An AdMonsters event specifically designed for leaders in online technology and ad operations at advertising networks. Event News & Updates Keynote address: Chris Jay Hoofnagle of the Berkeley Center for Law & Technology to present keynote address "Networks, Regulation and Privacy: Understanding where we are…
Read MoreAdMonsters Publisher Forum US XXII will be held Mar 7–Mar 9, at the Hamilton Park Hotel & Conference Center in Morristown, New Jersey The cost of the event is $1200 and includes: 18 months access to the AdMonsters Publisher Forum mailing list Two nights' accommodation Sunday night reception & party…
Read MoreAdMonsters Europe XI European Marketing Partners see also: sponsorship — agenda will be held Registration Attendance is open to individuals employed by European online media publishing companies and advertising networks, whose roles focus on online advertising operations and/or advertising technology. If you are already an AdMonsters member, please visit…
Read MoreBowen Dwelle, founder and CEO of AdMonsters, spoke at the second Digital Publishing and Advertising conference (DPAC II) on Tuesday, October 27, 2008 in New York on the need for a renewed focus on operational excellence. In his presentation, "Operations Reality Check", Bowen incorporated themes from the conference: continued growth…
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