Webcast US VIII – Yield Management: How informed are you about your inventory?

Overview

One of the biggest and most potentially lucrative challenges that online publishers face is how to effectively manage and sell their most precious inventory.  Challenges of visibility, inventory, and pricing have often resulted in sub-optimal inventory monetization.

What can publishers do to create more visibility into their own inventory to pro-actively prepare for the upcoming market shift?  What opportunities can be created to keep your premium inventory valuable? How can publishers employ detailed decision support metrics like: inventory overlap, revenue, CPM, sell through, under-delivery and discounting across  network, site, size, client and order-line yield?  

How do publishers accomplish this? They create a culture centered of informed decision-making.

By putting in place the tools and the resources to understand their inventory, publishers can insure their products generate the maximum revenue. It’s important that these tools work together to create a strategy for sales to execute on.

Please join us for a discussion on what yield management means to publishers and how to create insight into your inventory. The discussion will include:

• Essential elements to be successful with a yield management strategy
• Segmenting customers to increase revenue
• Creating a culture of informed decision making
• Demonstrating the impact of pricing decisions
• Forecasting at the right level of granularity

Webcast Details

The webcast will start at 12pm EST on Feb 16. The webcast will run approximately 60 minutes but may run over based on discussion of attendee questions during the event.

The Presenters

Matthew Gay
VP Media Advertising Operations
Martha Stewart Living Omnimedia

Matt Gay is a senior business executive with over 15 years of experience in business process, systems, and data management.

Currently, Matt is Vice President of Media Advertising Operations at Martha Stewart Living Omnimedia.  He is responsible for digital inventory management, revenue forecasting, price yield management, and advertising campaign management.  Matt also manages publishing and television advertising operations and formerly managed Site Metrics.

Prior to Martha Stewart Living Omnimedia, Matt contributed to efficiency and information accuracy at such leading companies as Mars Incorporated, Deloitte Consulting, Ernst & Young, and Accenture.

Dan Reiners
Director, Yield Management
THE WALL STREET JOURNAL Digital Network

Dan Reiners has been involved in revenue management and forecasting for over ten years, starting with Frontier Airlines, and moving through a series of business intelligence and revenue yield management positions within travel dot coms, including Travelocity. He moved to the NYC Department of Education to do enrollment planning for the high school matching process. In 2006 he joined Wall Street Journal/Dow Jones to do inventory forecasting and yield management where he remains to this day. Dan is a mid-pack Cat 4 cyclist and an avid traveler, doing his best to eat his way around the world.

Ramona Gonzales
Consultant at Large
AdMonsters Professional Services

Ramona Gonzales is a digital media and online advertising consultant specializing in strategy, operations, revenue solutions, and yield management for online publishers and media companies. Prior to starting her independent consulting business, Gonzales was a Principal Consultant at Rapt, the leader in yield management, and Director of Digital Media for LPI Media/PlanetOut. www.ramonagonzales.com

Technology Requirements

Webcasts will be presented on Adobe Connect Pro. Audio will be streamed online or available by toll-free number. Please use the testing tool provided by Adobe® before joining one of the AdMonsters webcasts. The tool can be found here.