Publisher Forum EU XI

October 12, 2008

Registration opens July 21, 2008

Registration ends September 12, 2008 at 12:00 am

Early Bird Deadline: August 01, 2008

AdMonsters Europe XI

European Marketing Partners


see also: sponsorshipagenda

will be held

The Grove


Attendance is open to individuals employed by European online media publishing companies and advertising networks,
whose roles focus on online advertising operations and/or advertising technology.
If you are already an AdMonsters member, please visit your user profile to sign
up for the conference once registration is open. If you are not already a member of AdMonsters, please
complete the inquiry form on the right side of this page at any time.

Registration is limited to so if you are planning to join us, please register ASAP as seats will fill up quickly.

We had 60 publisher attendees from 39 companies and 12 countries at our last European conference,
including AdLINK Internet Media AG (DE), BBC Worldwide, Belgacom Skynet, Channel 4 Television, DailyMotion, Dennis Interactive, EMAP Interactive, Expedia, Fantastic Zero GmbH, Financial Times, freenet AG, Future Publishing, GCap Media, Guardian Newspapers Ltd, Hachette Filipacchi (UK) Ltd, Haymarket Media, Haymarket Publishing Ltd, Hearst Digital, httpool – internet advertising, Httpool d.o.o., Ilse Media, ITV, iTV Online (Granada Media), jubii A/S,, Lycos Europe, Matrix (Virgilio), Media Initiatives Group Ltd., Multimap, MySpace, Net Info BG AD, New York Times Digital, News Group Newspapers (NI), NewsInternational / Times Newspapers Ltd., Oberon Media Intl, Orange, Europe, Scout24 Media, Talentum Media, Telegraph Media Group, Telenet Media, United Internet Media AG, Yahoo!

Attendee feedback

Some feedback from publisher delegates at past AdMonsters Europe events:

“Definitely the most productive conference I attend.”
“Really useful. Totally focused on the issues affecting
myself and my team
. Great forum to develop adops teams.”
“The most interesting conference I have attended.
A great opportunity to share opinions and best practice issues with other
“I was extremely impressed… MUCH better than any other event I
have been to.”
“Much more beneficial than many of the other so called ‘sales’ conferences
I have attended.”
“Very enlightening
“The open nature of the event means you get and give real insight into the big issues…”
“Very useful – open discussions – very high skill level of attendees

More feedback here


As always we have an excellent line up of sponsor companies joining us at AdMonsters Europe XI. All sponsorships are currently sold out.

Confirmed sponsors


The conference format for
will run two full days, beginning with a cocktail reception Sunday the 12th of October and ending at 5 PM Tuesday, October 14th. The
majority of the agenda is comprised of member-led sessions, workshops, and breakouts covering a wide variety
of relevant topics; some examples include ad serving technology, inventory
management, organizational structure, business process automation, ad operations
policies, rich/streaming media, and case studies.

Further details will become available as we approach the dates of the conference. Please see past conference
agendas for examples: AdMonsters Europe X AdMonsters Europe IXAdMonsters Europe VIII

Keynote Address: James Sandoval

james sandovalJames cut his digital marketing teeth in 1999/2000 at the digital marketing services agency, Avenue A, in Seattle, Washington. The agency energy was electric, we had great leadership, we won new clients week after week, the day-to-day pace was manic and frenzied, we were emboldened by in-house, mad-scientist talent developing killer proprietary serving/tracking technology (now known as Microsoft’s Atlas Solutions); colleagues were scary smart, hungry and pulling all-nighters (one colleague could be found regularly sleeping under his desk in the morning). Within 12 months, James was managing $25+ million in primarily web display ad budgets. Technology and data were king. Clients loved us. We rocked and we knew it. And then the industry went pear-shaped.

That was about 9 years ago.

Since then, James has had the great fortune to work with hugely talented digital marketing agency teams at Carat Interactive, Diffiniti, Isobar Global and most recently at Neo@Ogilvy, where he was the Technology & Analytics Director.

Now? Well, James is still at it. Like there’s no tomorrow. Call him insane. He certainly needs therapy.

What James enjoys most, outside of a cold, tall Weissbier and time with his partner and baby girl, is creating data collection and business intelligence strategies that feed custom targeting/reporting solutions, empower planners, buyers and operations teams to blow clients’ socks off with killer business results. It’s a team thing. And operations teams are critically important pieces of the process.

James works to win – but also loves to learn. If you know him, you’ll know that he’s always pushing the [technology, targeting, data & operations] envelope.


Please note, all conference events will be held at the hotel.

Sunday, October 12
18:00-20:00   Welcome Reception — cocktails and substantial hors d’ oeuvres
Monday, October 13
8:00 – 9:00   Breakfast
9:00 – 9:40   Welcome & Introduction
9:40 – 10:00   Attendee Introductions
10:00 – 10:45   Keynote Address, James Sandoval
10:45 – 11:15   Morning Break
11:15 – 12:00   Industry Updates
12:00 – 12:30  

Member Session

12:30 – 13:30   Lunch – Members Only
13:30 – 14:00   Group Session: Planning the Breakouts
14:00 – 15:30   Member Breakouts
15:30 – 15:45  

Short Break

15:45 – 17:30   Member Breakouts

Wrap Up for Day

18:00 – 20:00   Sponsor Speed Dating & Cocktail Reception
20:00 – 22:00   Sponsors’ Dinner
Tuesday, October 14
8:00 – 9:00   Breakfast
9:00 – 10:00   Platinum Sponsor Workshop
10:00 – 11:00   Platinum & Gold Sponsor Panel
11:00 – 11:30   Morning Break
11:30 – 12:30   Member Sessions
12:30 – 1:30   Lunch with Sponsors
1:30 – 16:00   Member Workshops
16:00 – 17:00   Reporting In & Wrap Up

Conference proceedings are open to members only (i.e. closed to sponsors)
unless specifically noted.

Location and Travel

The event will be held a The Grove in Hertfordshire, just inside the M25. Rooms are available at a discounted rate exclusively to AdMonsters members and sponsors.