Yes, you can expect more Bon Jovi references as we prepare for our 22nd Publisher Forum in New Jersey on March 7th. Certain to be discussed at the forum are two announcements that have been made in the past few days. The Rubicon Project struck first, declaring that the ad…
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Editor's note: This interview was originally posted on the Association of Online Publisher's website. Matt O'Neill will be chairing the AOP event: the New Rules of Revenue: Online Advertising 2010 on February 23.Find out more, or book your place online.What do you see as the biggest shifts in the way…
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The United Kingdom has been at the cutting edge of digital advertising for a number of years, a harbinger of technology adoption and industry growth trends across the rest of Europe and the world. This has benefits and challenges. Robust adoption rates and forward-thinking customers means greater revenue opportunities, but…
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As anyone who has had to pull data from rich media providers knows, the process can be tedious and error prone and the reporting interfaces tend to be cumbersome. Many Ad Ops teams wait until the end of the month to reconcile serving discrepancies. Unfortunately that means that any significant…
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The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…
Read MoreTime: 13:30m to 17:00pm GMT registration opens at 13:00pm GMT This class is being taught in person in London and available via Remote Access. During the registration process you will be asked whether you want to participate in person at our training facility or via remote access at your home…
Read MoreTime: 9:00am to 12:30pm GMT registration opens at 8:30amThis class is not available through remote access and only available in person at a training location in London. Course Description The online environment is complex and when an important ad campaign runs into problems it’s sometimes hard to even diagnose the…
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If small budget advertisers are complaining about the number of clicks reported by your ad server not matching with their Referring Sites report in Google Analytics, it can be addressed by one of two ways: change the CTU (Click Through URL) and advise the client of what to look for…
Read MoreFocusing Ad Ops on Client RetentionIf you believe the conventional wisdom that sales and account executives handle everything client facing and Ad Operations should remain in the backroom, you might be missing an opportunity to better utilize your people and generating more revenue.This webcast will outline an approach for publishers…
Read MoreAd Operations for Account Execs – Taught by Ad Ops experts from AdMonsters, AOL, and the New York Times This is a special training class that AdMonsters is working on with the IAB. Registration will be handled by the IAB. Learn and understand the process of operations in online advertising…
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