Training: Ad Operations for Account Execs

Ad Operations for Account Execs – Taught by Ad Ops experts from AdMonsters, AOL, and the New York Times

This is a special training class that AdMonsters is working on with the IAB. Registration will be handled by the IAB.

Learn and understand the process of operations in online advertising campaigns, including concrete steps that you can take to speed execution and improve the bottom line. Ad Operations for Account Execs explains what the ad ops role is and the key operational issues AE’s must focus on when selling to ensure their clients’ campaigns are successful. You will hear strategies for managing the complexity inherent in today’s interactive advertising environment and how to avoid common pitfalls in areas such as targeting, prioritization, and rich media execution. The new IAB Ad Operations best practices will provide a framework for discussion. Plus, real-world case studies will demonstrate the potential dangers of ignoring these critical factors.

Intended for Account Execs new to interactive, this class will provide a new set of tools for structuring RFPs and winning in the marketplace. 

9A – 12 Noon, IAB Offices in NYC, $249 non-members / $149 for IAB Members