News briefs for Apr. 2:Facebook makes it harder for advertisers to use third-party data sets. There's confusion around how GroupM expects publishers to comply with GDPR. More than a quarter of web traffic could be bots, but that could be partly okay.
Read More
Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along the supply chain, even legit ones. Brian LaRue asks how much transparency is…
Read More
We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network.…
Read More
Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's…
Read MoreAdMonsters March 9, 2018 Processing PubForum: Highlights from Huntington Beach The Spring 2018 Publisher Forum is a wrap, but the lively discussion goes on. We take a look at how some of those discussions—specifically, how to talk with the buy side about brand safety, and how to take action…
Read More
The job of digital ad operations has long been difficult to define—what exactly falls under the purview of ops? Inventory management, yield, revenue analytics… Even sales? No surprise, it’s been hard to evaluate—or justify—how much ops should be compensated. Instead of growing simpler as the digital media industry matured, the…
Read MoreAdMonsters Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Technical Account Analyst STAQ - New York, NY Media Strategist Gamut / Cox Media Group – New York City, NY Ad Ops Strategist, Trading & Optimization Gamut / Cox Media Group – New York City, NY…
Read More
We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative.
Read MoreAdMonsters Looking for your next career move? View #AdOpsJobs in AdMonsters’ Job Center Premium Jobs Technical Account Analyst STAQ - New York, NY Media Strategist Gamut / Cox Media Group – New York City, NY Ad Ops Strategist, Trading & Optimization Gamut / Cox Media Group – New York City, NY Digital Ad Ops…
Read MoreAdMonsters February 22, 2018 PubForum Prep: Connecting With the Youth Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll…
Read More