February 22, 2018
 
PubForum Prep: Connecting With the Youth
Seriously, though, what IS up with kids these days? Sweety High CEO/Cofounder Frank Simonetti has some real observations on the media habits of young audiences, beyond the speculation and hyperbole we've heard elsewhere. Here's a preview of what he'll be talking about in his PubForum keynote on Tue., March 6. Haven't signed up for PubForum yet? Get on it!
PubForum Prep: Where Identity Meets Reality
At the upcoming Publisher Forum in Huntington Beach, Brandon Seltenrich of CBS Interactive will tell us about how the shift toward identity marketing is advantageous to publishers--and to their users. Brandon shares some thoughts in this Q&A: "My core competency is delivering great content to our users, not maintaining ad systems," he says.
Webinar Preview: Future-Proof Your Rate Card
What's the rate card for 2018 look like? Well, it needs to be flexible and dynamic, and it needs to anticipate the unexpected when it comes to buyers' changing goals and expectations. In advance of our Feb. 28 webinar, "Future-Proof Your Rate Card," Rachel Friedman, of our webinar sponsor FatTail, Inc., answered some questions about the role of the rate card today, and who's responsible for it.
Top Stories
This week's news roundup: Media professionals interpret Unilever's CMO Keith Weed's threats to pull spending from digital. TV ad spend dropped in 2017. Plus, new business strategies for content (spoiler: it involves blockchain!) and data vendors.
The 2018 Salary Survey is still underway. This is your chance to gain insights on what your ops knowledge is worth to employers. Are you being compensated fairly for the work you're doing? The AdMonsters community needs your input for a clear vision of the state of ops salaries. And here's a new bit: All survey respondents will receive a copy of the full report!
Are you a tech person or a media person? In his latest AdBeeler column, Rob Beeler declares he's happy to be both: "It's important because media needs tech people who care about media." And unlike number-crunching, understanding media can't be automated.
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