AdMonsters Webinar: Future-Proof Your Rate Card

February 28, 2018

AdMonsters Webinar: Future-Proof Your Rate Card from AdMonsters on Vimeo.

Wednesday, Feb. 28 at 1:00 PM EST

When you’re thinking about optimizing your revenue and managing relationships with buy-side clients, you need an dynamic and responsive rate strategy. Advertisers’ and agencies’ needs can change suddenly—moving from content-based buys to audience buys, for example, or adding in factors like viewability or brand safety.

These aren’t just line items in a spreadsheet—this is about maintaining healthy partnerships for years down the line. Is your rate card future-proof? In this webinar, FatTail and publishers will talk about what impacts rate strategy over time, and what publishers can do to prepare for unexpected, yet inevitable, changes to pricing. Register now!


nicole allyn crop

Nicole Allyn
Digital Inventory Analyst
The Boston Globe






Alex Vogt Conde Nast

Alex Vogt
Executive Director, Yield & Revenue Ops
Conde Nast






doug wintz WMW

Doug Wintz
Founder and Principal
DMW Media Works






rachel friedman fattailRachel Friedman
Senior Product Manager