June 30, 2021 Are IP Address Signals Disappearing? The Audio Boom Continues Around the Water Cooler Forget the Cookie — What About the Potential Loss of IP Address Signals? Will ad tech ever catch a break? Probably not anytime soon. Third-party cookies are near death, there’s more unknown than known…
Read MoreAdMonsters June 24, 2021 Crumbling Cookies and a Rotten Apple: A Sophie’s Choice for Pubs By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives…
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By now, you know that the Chrome third-party cookiepocalypse is staved off for at least another year. The reasons are many …. CafeMedia’s Paul Bannister outlines how difficult it’s been to get the user-tracking alternatives off the ground. Meanwhile, Mike Juang at Ad Age posits that buy-side pressure spurred the delay. …
Read MoreAdMonsters June 17, 2021 Best Practices for Monetizing Native Ads in Your Email Publishers are already using what they know about their audiences to fuel their editorial, but those very same insights can be used to power advertising and revenue as well. Leveraging your first-party audience data, you can…
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1:00 pm — 2:00 pm EST You’ve heard about ABM … but what about ABL? Always Be Learning … Introducing the AdMonsters Revenue Strategy Sessions, a new content series that offers a taste of the peer-to-peer learning you get at a real world AdMonsters event, with the convenience of livestreamed,…
Read MoreAdMonsters June 10, 2021 Publishers Navigate the Weight of Heavy Ad Intervention Conversations about the impact of heavy ads on load times and the end-user experience are nothing new to the digital publishing industry. Still, many in the business were caught off guard in Fall 2020 when Google Chrome…
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How will publishers make money in a cookieless world? Should publishers be worried about UID and FloC? What is VRM and will it bring home revenue? In a recent AdMonsters webinar with Admiral, publishers discussed the use of VRM (visitor relationship management) and ways publishers can prepare for UID (universal…
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What makes an ad product strategy successful? When was the last time your suite was updated? In a recent AdMonsters Think Tank hosted by Celtra, publishers shared how they define success, upgrades made through the years, and what works best. Countless creative options sound great on paper, but when an…
Read MoreAdMonsters June 3, 2021 Many Brands, One Platform: How Penske Media Corp Drives Revenue & Scale with a Centralized Ad Stack What’s the secret to keeping the impressions flowing smoothly (without driving everyone insane)? A centralized revenue technology stack that encompasses everything from yield optimization, to forecasting, to site performance…
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1:00 PM ET How are marketers and publishers preparing for a post-cookie world? Lotame commissioned a survey of over 1,000 marketers and publishers across the globe to find out. In this webinar, Alexandra Theriault, Lotame’s Chief Customer Officer, will present key survey findings from "Beyond the Cookie: The Future of…
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