The combination of private marketplace deals and a native ad strategy together sounds like a clear winner for publishers. It’s the digital media equivalent of a Scrabble double word score, or dropping the chocolate in the peanut butter, or the falafel burrito on the menu at a little Mexican/Middle Eastern…
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A few years back at a conference, I sat with clenched fists and jaw as the CRO of one of the rising clickbait sites administered a lecture on how to drive traffic through smart headlines in the “new media world.” The talk was filled with advice such as using phrases…
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Native advertising is such an ingrained part of media, you could call it the business’s “one weird old trick!” And while digital media inherited native from print, native seems particularly well for this particular moment in digital. Plenty of publishers are ready to ditch display in lieu of an all-…
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Since the tech world can’t get enough of the Pokemon Go phenomenon – it seems a nice distraction from a lot of the other dire news this summer – it was about time for some backlash: safety concerns (maybe catching Squirtle in the middle of the highway during rush hour…
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As header bidding becomes increasingly commonplace, the initial thrill of ramped-up revenue has started to drop off a bit. That’s not to imply anyone who’s really seeing positive results via header is going to take those results for granted—in fact, almost as soon as header bidding itself became commonplace, so…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you…
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The other week when someone asked me by email if I was going to Cannes Lions International Festival of Creativity, I wrote back, “Do I look like I’m the type to go to Cannes? If I wanted to go to an overcrowded waterfront with a bunch of bloated Europeans, I’d…
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Here at AdMonsters, we often think of ourselves as the TMZ of the digital advertising world. No, we don’t stealthily follow around the digital directors of media companies to catch them in compromising positions (and if we did, you couldn’t prove it), but we are on top of every trend…
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“This is not a silver-bullet conference,” said AdMonsters Publisher Rob Beeler in his opening remarks at OPS NY this past June 7. “Does anyone make or use silver bullets anyway?”This was tamed down from my suggestion that any one of the 800 attendees using the term “silver bullet” be flogged…
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One of the key mantras of digital media has long been “the right ad to the right person at the right time.” Frequently promised, it’s debatable how well that goal has been delivered upon. Data is essential in transacting on programmatic deals, and while the transparency and depth of insights…
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