Particularly with the digital signature initiative Ads.cert, OpenRTB 3.0 is going to be a major leap forward for transparency and anti-fraud efforts in the programmatic space. But of course there's a catch—version 3.0 is not backwards compatible, meaning SSPs, DSPs, and other intermediaries have a lot of code re-writing on…
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"The stakes have never been higher," Nucleus President and CEO Seth Rogin says of this moment in the fight to preserve real journalism. But he's confident in advertisers' willingness to invest in quality content in quality environments. Before he speaks at Ops, we asked him to share his thoughts.
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Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in…
Read MoreAdMonsters March 22, 2018 Are You Ready for the Transparency Blockchain Promises? Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along…
Read MoreAdMonsters March 15, 2018 The Next Stage of Social Strategy: A Q&A With Claudia Page of Dailymotion (Part 1) Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product…
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Think user experience and advertisers' expectations stand in opposition to each other? PubForum Monday keynote Bonnie Kintzer (President and CEO of Trusted Media Brands) disagrees. She shares some perspective on how quality UX and monetization go hand in hand today.
Read MoreThe tangle of channels that makes up programmatic TV is drawing a lot of attention right now -- and generating a lot of confusion. Traditional TV broadcasters are entering the digital space rapidly, and they're influencing the way digital media is transacted and measured. Meanwhile, broadcasters find digital distribution channels…
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Last week at the BrightRoll Video Summit during Advertising Week, I heard Ben Jankowski (Group Head of Global Media at MasterCard) say, "If you've figured out programmatic, you're either a genius or an idiot." I feel confident saying I haven't figured out programmatic, and I hope this improves my odds on…
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Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on proper labeling. Indeed, some of this channel’s growing pains are borne right there in the name itself – “native.” Native advertising seeks to emulate a publisher’s…
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The headline that likely best sums up Yahoo’s acquisition of Tumblr comes from an unlikely source: “Yahoo Back On Top After Purchasing Millions Of 13-Year-Old Girls’ Blogs,” blasted The Onion.Snicker all you want (I did!), but basically Yahoo just spent $1.1 billion on a younger audience to bolster the aging…
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