March 22, 2018
Are You Ready for the Transparency Blockchain Promises?
Blockchain promises a level of transparency the ad industry needs in order to clean up the supply chain. But it could disclose fees in a way that could hurt the business of some of those companies along the supply chain, even legit ones. Brian LaRue asks how much transparency is too much—and wonders how soon we need to answer that question.
Ad Ops Decoder: What Is the Honest Ads Act?
The Honest Ads Act was introduced to Congress in October 2017 and hasn't been passed as of March 2018. But the call for Facebook to be more transparent about who's paying for political ads on its network brings the bill's premise back into the spotlight. Here's what the act proposes, and what its supporters and opponents like or don't like about it.
Inside the Buy Side: Catching Up With Gabe Greenberg of GABBCON
We keep hearing about how badly the digital media industry needs more conversations between the buy side and the sell side... so we decided to start one ourselves. We asked Gabe Greenberg, agency/marketing lifer, industry advisor, and CEO/Co-Founder of the GABBCON conference, to share perspectives from his extensive buy-side network. First up, he told Brian LaRue about how buyers are approaching sell-side consolidation, brand safety and blockchain.
Top Stories
This week's news briefs: Cambridge Analytica overstepped user data boundaries, iHeartMedia's bankruptcy brings mixed feelings for radio fans, one of Newsweek's bot-traffic partners gets unpacked, and Amazon gains more and more digital ad market share.
Facebook's algorithm changes (and public statements) have publishers scrambling to retool the way the platform fits with their business strategy. But let's not panic yet: Claudia Page, Dailymotion's VP, Product and Partner Development, tells Gavin Dunaway about how the industry has been down some similar paths already, and how Facebook's changes stand to push pubs to get smarter about audience development.
Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in their Ads.txt files could present publishers a way to get in on the blockchain action.
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