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March 15, 2018 |
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Cooking With Anarchy at Blockchain Xplore |
| Gavin Dunaway went to the recent Blockchain Xplore conference in New York a couple weeks ago, and here's what he saw and heard. For one thing, blockchain technology is being rolled out seemingly in a parallel way to how the internet was. For another, the need to clean house in their Ads.txt files could present publishers a way to get in on the blockchain action. |
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| Top Stories |
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The Spring 2018 Publisher Forum is a wrap, but the lively discussion goes on. We take a look at how some of those discussions—specifically, how to talk with the buy side about brand safety, and how to take action to avoid the GDPR-empowered wrath of E.U. regulators—played out last week. |
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Brand safety is a hot topic again (or is it "still?"). Part of what's complicated about brand safety is that it encompasses a whole set of issues—and also, what's top-of-mind for publishers in this discussion isn't always the same as what's top-of-mind for brands and marketers. Adam Moser of Hulu shares thoughts on how to adjust the discussion to keep key ideas from being lost in translation. |
We all know Google plans to sunset DSM in 2019, and their publisher clients need a game plan for getting set up with a new OMS. Jessica Titmus of the Washington Post shares advice on managing that OMS migration, looking at the Post's experiences migrating from DSM to Operative.
WITH THE SUPPORT OF OPERATIVE |
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