Just when you thought you couldn't deal with one more standard... The MRC has built on the viewability standards to bring bold cross-media measurement guidelines to the industry. Yup, this new standard is complicated, writes Turnstil's John Osborn, but it may be the grease that slides linear-digital convergence into place.
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Limiting the number of monetization SDKs integrated has been a common practice; many in-app demand sources have also built simpler APIs that can handle the job. Especially with monetization technology, a single SSP or exchange can open up to a wide realm of demand sources, precluding the need for numerous…
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From August 18-21, 2019, AdMonsters hosted the Publisher Forum in Vancouver, BC—three-and-a-half days of discussion and discourse where publishers gather to gather insights about the myriad issues and opportunities in the ever-evolving world of digital media. In addition to hearing from keynote speakers about earning audience attention in an overcrowded…
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With vague regulations popping up that seem impossibly to comply with as browsers commit to a crackdown on third-party cookies, you're probably wondering what's in store for audience-based ad targeting. Then you notice your old friend Peer39 was just spun out of Sizmek and a voice in the back of your…
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While it may come as no surprise that Google AdExchange generates the most programmatic revenue for U.S. publishers, when it comes to the battle between how much revenue is generated from client-side vs. server-side, we can pretty much call it even-Steven, according to a new report from Roxot called US…
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OTT ad spend is expected to hit $5 billion by 2020, but it’s also adding another platform to an already fragmented landscape. As TV and the need for cross-screen and OTT campaigns become more prevalent, clients must find partners that can execute traditionally and programmatically.
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In the next version of the Chrome browser, Google is set to release a native lazy loading feature for images and iframes, which will start on mobile and work its way on to the desktop. AdMonsters Chairman, Rob Beeler, recently held a conference call with publishers to learn more about…
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Parsec Media CEO and Founder Marc Guldimann hinted that Parsec was actually building a new tool that crunched attention data in real time for brand and performance campaign optimization—a sort of white-label version of the company's internal optimization engine. The eagle has landed: Adelaide offers advertisers a dashboard with insights…
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The day before Ops 10 years ago, AdMonsters Founder, Bowen Dwelle, had an epiphany: Ops is Sexy. We had never discussed this kind of messaging before, says Rob Beeler, Chairman, AdMonsters. All I knew is that I was going to find myself in front of a few hundred people (Ops…
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As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation was quite an inside look at the potential—or perhaps the fast-approaching future—of…
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