The same factors that enabled programmatic’s rapid rise in the 2010s are poised to change the way advertising is sold and displayed across the growing crop of digital signs on kiosks, taxis, buses, and billboards the world over. The programmatic DOOH revolution’s epicenter, however, will be where the earliest DOOH…
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Are you still mourning Chrome's decision to sunset third-party tracking cookies by 2022? Sheesh, let's be honest—digital media had really reached the limits of the cookie’s usefulness as a stand-alone identifier. Don't believe us? Check out the cookie's insurmountable limitations pulled from AdMonsters' recent Playbook with LiveRamp, Life Beyond Cookies.
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During her Publisher Forum Santa Monica keynote address, “Escaping CCPA Limbo,” on Monday, March 9, Jessica B. Lee will discuss the newly implemented (and still fluid) California Consumer Privacy Act (CCPA) and how publishers and ad tech professionals can use the narrative of the law to build new bridges to…
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A new Yieldmo-commissioned report, "Attention 2.0: Enhancing Ad Measurement Beyond Clicks & Viewability—How Customer Attention Metrics Can Improve Mobile Advertising Outcomes," from Forrester Consulting highlights the glaring gap between what marketers know how to measure in mobile advertising versus what they wish they could measure—and more importantly, how those metrics…
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Starting February 4, 2020, Under the Incrementally Better Cookies Policy, Chrome will treat cookies that have no declared SameSite value as SameSite=Lax, restricting the sharing of cookie data across sites. For external access, cookies will need to be set to SameSite=None; Secure and will have to be accessed from secure…
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It’s a well-known fact that publishers lose over $1 billion per year from just malvertising alone. That number doesn’t even account for the total sum of dollars lost to other ad quality issues like redirects, non-compliant ads, data leaks and the like. In 2019, ad quality issues were awfully problematic…
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Digital TV Research said global revenue from AVOD distribution will nearly triple from $21.9 billion in 2018 to around $56 billion by 2024. The big question: as sea-levels of ads rise and flood the media ecosystem, will anyone actually view or give their attention to ads? “The Advertising Industry Has…
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It's the perfect moment for outside-the-box thinking in the open programmatic marketplace as the third-party cookie continues to crumble in the face of privacy initiatives (and regulations) and walled gardens increasingly reap the lion’s share of online ad revenue. It’s curious how legacy demand- and sell-side platforms will adjust to…
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At Digital Trends, and for publishers generally, Amazon and other online retailers are becoming a large part of an affiliate strategy which is an increasingly important percentage of publisher revenues. Here’s how we managed to drive millions in sales to Amazon and other partners without ever shipping a single product…
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Since most people keep their personal email addresses forever, it’s easy to understand why many see the email address as the key to the future of digital marketing and advertising. It can identify audiences cross-device and is people-based in nature. This key to identity and marketing to people is what…
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