AdMonsters May 24, 2018 AdMonsters Announces the 2018 Power List Your peers have spoken, your nominations have been pored over, and now the AdMonsters 2018 Power List has been announced. We'll be honoring the 58 people who made the list, for professional excellence and influence in digital media and…
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Recognizing professional excellence and influence in digital media and advertising, winners will be honored at the Ops Conference Power Hour in NYC.
Read MoreAdMonsters May 17, 2018 Don't Scapegoat Publishers for GDPR's Opacity The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors…
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AdMonsters May 10, 2018 Vox Media Beats the 'Branded' Buzz Armando Turco left the creative agency world to head up Vox Media's branded content studio last year. From his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel…
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The other day I published an interview with Kind Ads adviser Neil Patel on the workings of a decentralized ad network leveraging a blockchain. When I tried to boost my Facebook post of the story, the platform denied me, stating that it does not run ads related to cryptocurrencies. I pleaded…
Read MoreAdMonsters May 3, 2018 Clearing the Way for In-App Transparency To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root…
Read MoreAdMonsters <span sf="" regular",="" "segoe="" system="" ui="" sans-serif;="" font-size:="" 14px;="" letter-spacing:="" -0.2px;="" white-space:="" pre-wrap;="" background-color:="" rgb(22,="" 134,="" 217);"="">Sorry for the technical difficulty earlier—even ad tech people can have a technology fail! Back to regularly scheduled programming. -Gavin April 26, 2018 Death of the Middleman: How Blockchain Enables Decentralized Ad Selling…
Read MoreAdMonsters April 19, 2018 The "Truth" About Blockchain (Part 2) Last week, Gabe Greenberg advised readers to be wary of blockchain-based ad tech solutions that over-promise on this still-emerging technology. Now, he explains how blockchain could replace OpenRTB and solve for the protocol's flaws, and he shows us some…
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