AdMonsters March 18, 2021 The Future of Advertising Should Be Open Sourced A couple of weeks ago, we hosted a ThinkTank with AdPushup and a group of Monsters to discuss latency, UX, and their impact on revenue. AdPushup's Director of Publisher Development, Dikshant Joshi, shared some great advice with…
Read MoreAdMonsters March 11, 2021 Four Ad Tech CEOs Weigh In On Google’s Plans To Not Support Cross-site Ad Tracking The announcement that Google won't replace third-party tracking cookies with alternative identifiers has set off alarms throughout the industry. But maybe, instead of being fearful about what comes next, it's…
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In celebration of International Women's Day and Women's History Month, we reached out to Brenda Salce-Garcia, Senior Vice President, Global Customer Success, Operative and Co-founder & Empowerment Partner of TechBae, a community-driven organization that brings together women from leading ad tech and media companies to lift up and empower one…
Read MoreAdMonsters March 4, 2021 Reducing Latency, Improving UX, and Growing Revenue 2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start. They are genuinely taking a ‘nowhere to go but…
Read MoreAdMonsters February 26, 2021 AdMonsters Forges New Beginnings With Tameka Kee, Head Of Content We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue…
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We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue to provide you with the same high-quality content and experiences that you’ve become accustomed to.…
Read MoreAdMonsters February 18, 2021 What Pubs Really Want From SSPs As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they…
Read MoreAdMonsters February 11, 2021 What Do Smart Collaborative Data Solutions Between Pubs and Third-Party Data Providers Actually Look Like? It can’t be overstated how much of a hit in revenue publishers took in 2020. In its “Outlook for Data-Driven Marketing and Advertising in 2021” report, Winterberry Group estimates the…
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