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February 26, 2021 |
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AdMonsters Forges New Beginnings With Tameka Kee, Head Of Content |
| We’re happy to announce that we’re bringing on adtech content maven, Tameka Kee, as our new Head of Content to guide us in building our blueprint for the future — so that we can continue to provide you with the same high-quality content and experiences that you’ve become accustomed to. She also promises to help us kick it up a notch. Read more. |
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Don't Call It a Comeback: Email Newsletters Have Been Here for Years |
| With the impending death of the cookie, there's been a spate of email newsletter acquisitions (and launches) signaling a renewed interest in the channel's potential for improving first-party data strategies and growing revenue. We reached out to LiveIntent's CMO, Kerel Cooper, to learn what he thinks of the current newsletter surge, why the email address is key to resolving identity, and what his predictions are for the future of email newsletters. Read more. |
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Google To Present Advanced TV Insights @ PubForum |
| Google Ad Manager is presenting Advanced TV Insights and Best Practices in a special webinar from PubForum on April 1, 11:05 AM - 12:05 PM. Carolyn Ganon, Product Manager, Video Solutions and Peentoo Patel, Group Product Manager, Video, will share insights to help you protect your ad-supported CTV inventory, understand CTV transaction trends, and find the best path to grow your video business. To keep AdMonsters events accessible, complimentary tickets are available for the first 1000 qualified, vetted Advertising & Rev Ops professionals who apply for event registration. Register now. |
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| Top Stories |
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A recent forecast of media ad inflation by researcher ECI suggests prices will rise by 3% worldwide in 2021, with U.S. ad prices rising at a rate higher than the global average. Broken down by different segments, that also includes a 2.4% increase for digital display media and a 2.3% decrease for magazines. Read more. |
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As the imminent death of third-party cookies and Google’s push for FLoC creates new headaches, publishers want to know that every SSP they work with has their back and that they are navigating the changes together. What’s more, they want to make sure their SSPs provide truly personalized service, reporting, tools, and value. Read more. |
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Lotame’s new report, Beyond the Cookie: The Future of Advertising for Marketers & Publishers, reveals that, while 66% of marketers don’t think contextual targeting is enough to replace audience targeting, 69% of pubs believe context will win in a post-cookie space. It also notes that just 38% of pubs are searching for a solution to the end of third-party tracking, and 16% are using more contextual/intent data while looking for a more permanent solution. Read more. |
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